These terms are the agreement between you and Broidry when you use broidry.com — whether you run a shop here or buy from one. By creating an account or placing an order, you agree to them. If you don't agree, please don't use the service.
1. What Broidry is (and isn't)
Broidry is a software tool that independent embroidery shops use to run their businesses: taking orders, quoting, managing production, and hosting a shop page. Each shop is an independent business. When you buy from a shop on Broidry, your purchase contract is with that shop — the shop is the seller and merchant of record, not Broidry. We provide the software; we don't make, sell, inspect, or ship the products.
2. Accounts
- You must provide accurate information and keep your login credentials safe. You're responsible for activity under your account.
- You must be at least 18 years old (or the age of majority where you live) to open a shop.
- We record which version of these terms you accepted and when.
3. Shop responsibilities
If you run a shop on Broidry, you are responsible for:
- Your products — their quality, safety, and legality, including compliance with product-safety law for children's items (such as CPSIA in the United States).
- Your taxes — collecting and remitting any sales tax or other tax that applies to your sales, and reporting your income.
- Your content — everything you upload must be yours to use. Stitching or listing designs, logos, characters, or artwork you don't have rights to violates our copyright policy and these terms.
- Your customers — honoring the return policy, turnaround, and other promises shown on your listings, and handling refunds, disputes, and chargebacks on your orders.
- Marketing law — any marketing message you send using content drafted here must comply with the laws that apply to you (for email in the US, that includes a working unsubscribe and your physical address under CAN-SPAM).
- Your customers' information — names, emails, addresses, and messages buyers share with your shop may be used only to fulfill and support their orders and, where the law allows it, to message customers who chose to hear from you. You may not sell buyer information, share it with third parties beyond what fulfillment requires (a shipping carrier, for example), or add buyers to marketing lists they didn't ask to join. Violating this is grounds for termination.
4. Buyer basics
- Custom and personalized items are made specifically for you. Each listing shows the shop's return policy before you order — personalized items marked final sale can't be returned, because they can't be resold.
- Reviews may only be left for orders you actually placed, and must be honest and about your experience.
- Payment, shipping, and fulfillment questions go to the shop first; they're the seller. If you believe a shop or listing violates our policies, use the report form.
5. Broidry doesn't stand between buyers and shops
Because every sale is between the buyer and the shop, Broidry does not mediate purchase disputes, does not guarantee purchases, and does not issue refunds for a shop's orders. If something goes wrong with an order, the shop's own return policy and the payment processor's dispute process are the paths for resolving it. We will act on violations of our policies (see the next section) — but we don't decide who was right in a disagreement about an order, and nothing on Broidry should be read as a purchase-protection program.
6. Content rules and our right to act
You keep ownership of what you upload, and you give Broidry the limited license needed to display it (on your shop page, in previews, and so on). You agree not to post content that infringes intellectual property, is illegal, or violates our prohibited-content policy. We may remove content, unpublish listings, or suspend or terminate accounts at our discretion when we believe these terms or our policies are being violated, when the law requires it, or to protect buyers, shops, or the platform. Every enforcement action is decided by a person, not an automated system. Except where the law prevents it or doing so would make further harm possible, we'll tell you what was actioned and why, and you can respond through the report form — a person reads the response too. Repeat copyright infringers are terminated — see the DMCA policy.
7. Reviews
Reviews on Broidry come from verified purchases. Shops can post one public reply to a review but cannot edit or remove a buyer's review. We may remove a review that contains prohibited content, personal information, or that we determine wasn't a genuine purchase experience — we don't remove reviews just because they're negative.
8. Fees and payments
Broidry charges shops subscription and/or per-order fees as shown on the Billing page. Payments from buyers to shops are processed by the shop's own payment account (for example via Stripe or Square); Broidry doesn't hold your money. Fees may change with reasonable notice.
On a Stripe card payment made through Broidry on or after November 11, 2026, you authorize Broidry to take Stripe's extra fee for a card from outside the US (usually 1.5%, plus 1% when the currency is converted) from the payout for that sale.
When a customer pays you by card through Broidry, a refund you send and a chargeback your customer's bank makes are paid from your Stripe balance. You authorize Broidry to take back the refunded or disputed amount, plus the bank's dispute fee on a chargeback, from the payout for that sale, and from your Stripe balance if that payout doesn't cover it. The card fee and Broidry's fee on a refunded or disputed sale are not returned to you. If the bank decides a chargeback for you, the disputed amount comes back to you.
Where the law requires it, Broidry or its payment processor may report payment volume to tax authorities (for example on IRS Form 1099-K). Your taxes — income and sales tax alike — are your own responsibility, and nothing in the service is tax advice.
9. Service, warranty, and liability
- The service is provided “as is” without warranties of any kind, express or implied, including fitness for a particular purpose or uninterrupted availability.
- To the fullest extent the law allows, Broidry's total liability to you for any claim arising from the service is limited to the fees you paid us in the twelve months before the claim.
- Broidry is not liable for indirect, incidental, or consequential damages, or for the acts of shops or buyers.
- Shops agree to indemnify Broidry against claims arising from their products, content, or conduct — including intellectual-property claims about designs they upload or stitch.
- AI-assisted tools (generated photos, mockups, drafted listing text and messages) are aids, not guarantees. Their output can be imperfect or inaccurate and is not a promise of how a finished stitched piece will look. Shops are responsible for reviewing AI output before relying on it or showing it to a buyer, and Broidry is not liable for decisions made based on it.
10. Broidry's own property
The Broidry name, logo, software, page designs, stitch-rendering engine, starter image library, and the text and images we wrote for the platform belong to Broidry and are protected by copyright and trademark law. You may not copy, scrape, crawl, frame, or reproduce the platform or its content — including for training machine-learning models or building a competing service — except for the ordinary use the service is for (running or shopping from a shop) and whatever the law independently permits. Shops' own content belongs to the shops, as described in section 6.
- You may not decompile, reverse-engineer, or extract the software, its data files, or its rendering output, except where the law gives you that right regardless of these terms.
- You may not access the service with bots, scripts, or other automated means (outside documented features made for it), probe or test its security without written permission, or resell, sublicense, or white-label access to it.
- An account may not be used to build, benchmark for, or gather information for a competing product. Using a shop account primarily for that purpose is grounds for termination.
- The starter blank images and font previews are licensed to shops for use on Broidry — they may not be extracted and redistributed as a mockup pack or asset library.
11. Disputes with Broidry
These terms are governed by the laws of the State of Wisconsin, USA. Before filing anything, contact us and give us 30 days to try to fix the problem informally — most problems are fixable by talking.
- Arbitration. Any dispute with Broidry that we can't resolve informally will be settled by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, rather than in court. The arbitration will be conducted by videoconference or, if either side requests, in the county where you live.
- No class actions. Disputes are resolved individually — you waive the right to participate in a class action or class-wide arbitration against Broidry.
- Small claims. Either side may bring a qualifying claim in small-claims court instead.
- Your right to opt out. You can reject this arbitration section entirely by telling us in writing (through the contact form, including your account email) within 30 days of first accepting these terms. Opting out doesn't affect any other part of the terms.
For clarity, this section is about disputes with Broidry. Disputes between a buyer and a shop are between them (section 5) and are not subject to this arbitration agreement.
12. Where the service is offered
Broidry is offered to users in the United States. If you use it from elsewhere, you're responsible for the laws that apply to you locally.
13. Changes
If we change these terms in a way that matters, we'll post the new version here with a new effective date and ask you to accept it the next time you sign in. Continuing to use the service after that acceptance means the new terms apply.
14. The fine print that keeps the rest working
- Severability. If any part of these terms turns out to be unenforceable, the rest stays in force, and the unenforceable part is replaced with the closest enforceable version of what it was trying to do.
- Entire agreement. These terms, together with the policies they link to, are the whole agreement between you and Broidry about the service — they replace any earlier or side understandings.
- No waiver. If we don't enforce a part of these terms in one situation, that doesn't mean we've given it up for the next one.
- Assignment. You can't transfer your agreement or account to someone else without our written consent. Broidry may assign this agreement as part of a merger, acquisition, or sale of the business — your rights under it come along unchanged.
- Events beyond our control. Neither side is responsible for delay or failure caused by things genuinely outside its control (outages of upstream providers, natural disasters, and the like) — except that nothing excuses paying fees already owed.
- Survival. Sections that by their nature should outlast an account (liability limits, indemnification, disputes, and this section) survive account closure.
15. Text messages from shops
A shop on a plan that includes texting (Shop plan and up) can offer text updates about an order. On that shop's order form, a buyer can check a box labeled “Text me updates about this order” and enter a mobile number. The box starts unchecked, and nobody has to check it to order.
- Who texts you — the shop you ordered from, by name, from that shop's own toll-free number. Broidry is the software that sends the texts for the shop.
- What the texts are about — that one order only: your quote, your mockup or proof to approve, any balance due, when your order is ready for pickup or has shipped, and the shop's messages to you about that order. Each text links to your order page. No marketing texts are sent.
- How often — message frequency varies. You get a text when your order reaches one of the steps above or the shop writes to you about it.
- Cost — message and data rates may apply, from your wireless carrier. Neither the shop nor Broidry charges you for these texts.
- Help — reply HELP for help. Any other reply reaches the shop as a message on your order. You can also write to the shop from your order page, or reach Broidry through the contact form.
- Stopping — reply STOP to opt out. That shop's number then sends you no more texts. Reply START to turn them back on.
- Carriers — wireless carriers are not liable for delayed or undelivered messages.
- Your number — how your mobile number is kept and who receives it is in the Privacy Policy.
16. Contact
Questions about these terms: use the contact form or the Help & feedback link in your dashboard.