Pricing
Everything you need to take an order is on the Free plan, with no credit card to start: your shop page, your products, quotes, mockups, and getting paid. The paid plans are for when your shop grows. They remove Broidry's branding, make orders unlimited, and add the marketing tools that bring customers back (Shop plan, $39 a month).
Move the slider to what your shop sells in a month. Each card below then shows one number: the plan price plus Broidry's fee, added together. That number is what the plan would really cost you per month, and the plan we'd recommend for a shop your size turns green. If your customers pay you by Venmo, cash, or check, there is no Broidry fee at all, and the plan price is your whole cost.
Free
For your first orders, with nothing to pay up front.
$0/mo
2% Broidry fee on payments
Maker
For shops that want every page and email to show only their own brand.
$19/mo
1.5% Broidry fee on payments
Shop
For shops that want to bring past customers back and grow.
$39/mo
1.5% Broidry fee on payments
Atelier
For shops where this is the full-time job. Shop runs your desk; Atelier is the manager you talk to.
$79/mo
1.5% Broidry fee on payments
AI photos turn a plain phone picture of a piece you have stitched into a styled product photo. See real before-and-after examples. The number next to each plan is how many you can make each month. Broidry never makes a photograph out of a mockup: a listing photo always starts from a piece that was really stitched.
Not sure which plan fits? Match it to where your shop is. Just starting out, or not selling yet: start on Free — it costs nothing and has everything you need to take your first orders. Selling steadily and want your page and emails to show only your brand: Maker. Selling every week and ready to bring past customers back with email campaigns and discount codes: Shop. This is your full-time work and you want a manager, not a to-do list: Atelier. You tell it what happened, snap the finished piece to close an order, and the rush guard keeps your shop page honest when you are booked out. You can change plans, or cancel, any time.
When orders live in texts, Etsy messages, Facebook chats, and email, some slip. A single missed $50 custom order costs more than two months of Maker. Broidry puts every order from every channel on one list with a status and a due date, so nothing falls through.
A personalized piece that goes unpaid can't be sold to anyone else, so the blank, the thread, and the machine time are all lost. Broidry tracks exactly who has paid, sends the payment link, and shows you at a glance which orders are safe to start.
A website builder, an invoicing tool, and a spreadsheet for tracking orders: Broidry is all three, built specifically for embroidery shops. Storefront, quotes, order tracking, payments, and mockups in one place, starting at $0.
Card fee: 2.9% + 30¢ through Stripe when a customer pays by card, or Square's usual online rate if your shop takes cards through its own Square account. It is the same fee behind nearly every checkout on the internet, every platform passes it through, and Broidry never takes a piece of it.
Broidry fee: 2% of each card payment a customer makes through Broidry on the Free plan. On every paid plan it is 1.5%. Venmo, cash, and check orders never carry it, on any plan.
Both numbers appear, separately, on every money screen in the app.
Sell $1,000 on Etsy, and about $99 of it goes to fees. Sell the same $1,000 through Broidry's Free plan, and about $52 goes to fees: $20 to Broidry and $32 to the card company. Both numbers come from each side's published rates.
Etsy's fees pay for Etsy's shoppers. Broidry is for the orders you find yourself: your regulars, your referrals, your local customers. Most shops run both.
The full Broidry vs Etsy comparison →Free until your first sale
No credit card to sign up. Nothing is charged until your shop actually makes money.
Cancel anytime
No contract, no cancellation fee. Change plans up or down whenever your shop changes.
Your data is yours
Export your orders and customers whenever you like. You are never locked in.
You stay on the Free plan: $0 a month, a 2% fee on payments that go through Broidry, and up to 15 orders a month. Every order counts toward the 15, however your customers pay. Paid plans add features. They're never required.
No. The Broidry fee only applies to payments that are processed through Broidry. Sales you make on Etsy, at a market, or anywhere else never touch it. If a customer pays you by Venmo, cash, or check, there is no Broidry fee on that order either — on any plan.
Broidry is not a replacement for Etsy — it runs alongside it. Etsy is one place orders come from; Broidry is the one place all of your orders live, including the ones that arrive by text, Facebook message, and email. You get one order list, one production schedule, and one record of who has paid and who has not, no matter where the order started.
Just the plan price. The Broidry fee only applies to payments processed through Broidry, so Venmo, cash, and check orders carry no fee. The Free plan includes up to 15 orders a month; if you outgrow that, Maker at $19/mo makes them unlimited.
Yes, on the Shop plan (200 texts a month) and the Atelier plan (1,000 a month). The texts come from your shop's own phone number, which you set up from your Inbox page; the phone carriers approve the number first, usually within a few days. After that, your order form asks each buyer if they want text updates. A buyer who checks the box gets a short text when their quote is ready, when a mockup needs their approval, when a balance is due, and when their order is ready or has shipped. Everyone still gets the email.
You can cancel any time from your account page, and you can export your orders and customer data whenever you like — before, during, or after. Your data is yours. There is no contract and no cancellation fee.
When a customer pays by card, the card processor charges its own fee to handle the card. Through Stripe — the payment company behind most checkouts on the internet — that is 2.9% + 30¢. A shop that takes cards through its own Square account pays Square's usual online rate instead, the same rate it pays Square today. Every platform passes this through, and none of it goes to Broidry. We list it separately so you always know exactly which fee is whose.
No. Signing up is free, there is no card to enter, and nothing is ever charged until your shop makes its first sale through Broidry. You can set up your whole shop, build your order list, and send quotes without paying anything.
Broidry is free until your first sale, and there is no credit card to start.