For embroidery shops

Etsy gives you a listing. Broidry gives you the business.

Etsy was built to sell everything. Broidry was built for custom embroidery and nothing else. Here is what that gets you.

Show the mockup before you stitch

Send your customer a photo-real picture of their exact order, in their thread colors, before the needle moves.

Free until your first sale, then 2%

Etsy charges listing fees, transaction fees, and payment fees. Broidry takes 2% of a sale and nothing else.

Marketing made from orders you already stitched

Broidry turns finished orders into posts, package inserts, and review asks. On Etsy, marketing means paying for ads.

Winning the sale

A customer who can see their finished piece says yes faster.

BroidryEtsy
Photo-real mockups to send customers
Listing photos from one phone picture
Live stitch preview before they buy
your real fonts and threads
A shop page in your own brand
your colors and fonts
inside Etsy's template

What it costs

Broidry only makes money when you do.

BroidryEtsy
Fees
free until your first sale, then 2%
listing, transaction, and payment fees

Getting orders right

Every order arrives complete, confirmed, and approved before you stitch.

BroidryEtsy
Orders arrive with every detail filled in
Spelling confirmed before you stitch
Customer approves a proof before you stitch
Personalization the buyer fills in
unlimited fields
up to 5 fields
Production schedule and quoting
from your real prices

Running the shop

Your supplies, designs, customers, and marketing live in one place.

BroidryEtsy
Blanks and thread you stock, tracked
A design library of your stitch files
A customer book with one-tap reorders
Marketing built from your orders
paid ads and coupons
Verified-purchase reviews

Etsy details as of July 2026.

You don't have to leave Etsy. You just stop running the business by hand.

Keep selling wherever your customers already are. Broidry is the back office behind all of it: the mockups, the quotes, the schedule, the customer book, the marketing, and a shop page that finally looks like your brand.

No credit card. Nothing to pay until your first sale.