For embroidery shops on Etsy

Keep Etsy orders on Etsy. Run your other custom orders through Broidry.

When a buyer finds you on Etsy, answer them in Etsy Messages and sell the piece on Etsy. When a customer finds you on Facebook, by text, by email, or in person, send them your Broidry shop page.

A buyer who found you on Etsy

Answer them in Etsy Messages. They order and pay on Etsy. Don't send an Etsy buyer a link to your Broidry shop page, an order form, or a payment page.

A customer who found you anywhere else

Paste your Broidry shop link into the Facebook chat, the text, or the email. The customer fills in every detail, approves the mockup, and pays on your shop page.

What Etsy's rules say

  • Etsy's Seller Policy says Messages may not be used for “Facilitating or directing off-platform transactions.”
  • Etsy's Off-Platform Transactions Policy says: “We don’t allow instructing a member to pay for or purchase an item outside of Etsy's checkout system.”

Quoted from both Etsy pages on November 4, 2026. Etsy last updated both pages on October 5, 2026.

For the customers who find you off Etsy

The order arrives complete instead of in pieces

Your Broidry order form asks for the size, the color, the spelling, the placement, and the thread before the customer can send the order. In a Facebook or text thread you ask for each one. The answers come in across a week of replies.

The customer approves a picture, not a description

Broidry shows the customer a mockup of their exact piece and records the approval on the order. In a message thread the approval is a 'looks good!' you have to scroll back to find.

Payment is part of the same order

The customer accepts a Broidry quote and pays on the same page. Then the order moves to your stitching list on its own. In a message thread the payment happens in a separate app.

Collecting the details

Every remake starts with a detail that was never confirmed.

BroidryA Facebook or text thread
Required fields the customer fills in
as many as your product needs
free-text chat
Spelling confirmed by the customer before you stitch
Photos and stitch files kept with the order
somewhere in the chat history

Approving and paying

An approval you can point to, and money that starts the clock.

BroidryA Facebook or text thread
Photo-real mockup the customer approves
Quote with itemized lines
built from your rate card
Payment or deposit in the same flow
card, or record cash and Venmo
a separate payment app
Approval and payment recorded on the order
only in the chat history

After the yes

The conversation should turn into a schedule.

BroidryA Facebook or text thread
Order goes onto a stitching list sorted by due date
Customer sees status without messaging you
a tracking page per order
Thread colors and design file kept for the reorder

To see how Broidry works alongside your Etsy shop, read Broidry vs Etsy.

Send your Broidry shop page to the customers who find you off Etsy.

The customer fills in every detail, approves the mockup, and pays. The order shows up on your stitching list with nothing missing. Your Etsy shop stays exactly where it is.

Open your shopSee a real shop →

The Free plan costs nothing until your first sale, and signing up does not ask for a credit card. The Free plan covers 15 orders a month, however your customers pay.