Every weekly letter, in one place

Charge less each when someone orders more

You can now put a lower price per piece on a product for bigger orders. One tote costs $30 each, and twelve totes can cost $25 each. That price sits on the product now, so you are not figuring it out again every time a team asks.

Open the product on your Products page and scroll to Pricing & policies. Under the price, find "Price by quantity" and press "+ Add a quantity price". A row appears, already filled in with 12 and a price about 15% under your own, and you type over both numbers. Press "+ Add a quantity price" again for a second row, like 24 or more.

Your product page then shows every row under "Options that change the price", written as "Quantity: 12 or more $25 each". On the order form, the total switches to that price the moment your customer's quantity reaches it. One piece is always the price in your "from $" box.

Open your Products page

Your customer can buy more than one thing at a time

Your customer can now put more than one piece in a cart and check out once. Someone who wants your tote and your hat pays for both together, in one order.

You get this once you have two or more products with a price on them, and you do not have to turn anything on.

On the order form, just above the button that places the order, there is a second button that says "Add to cart and keep shopping". Your customer fills in the first piece and presses it, goes back to your shop, fills in the next piece, and presses it again. A bar sits at the bottom of your shop page and every product page that says how many items are in the cart, what they come to, and "Check out".

The cart page lists every piece with the color, the size and the wording they picked. It asks for their name, their email address, and pickup or shipping once for the whole cart.

Add a whole list of orders by pasting it

You can now add many orders in one go by pasting a list, instead of typing them in one at a time. A sign-up sheet for a team, a spreadsheet from a school, or the names you collected in the comments all become real orders on your board.

On your board, press "Quick add". On that page, look for "A lot of people ordered the same product?" and press the "Add many orders" button beside it. Your products come up as a grid of photos, and you click the one they all ordered.

Paste your rows into the box under "One order per line". The columns are Name, Contact, Wording, Color, Size, Quantity, Paid, Address and Notes, and only Name is required. If your first line is a header with those names, your columns can be in any order. You can do up to 500 rows at a time.

Press "Check my rows" and Broidry shows you what it read from every line before anything is saved. Then press the button that counts them for you, which reads like "Add 3 orders". In the Paid column, type how they paid, like Venmo or cash, and that order arrives already marked paid. No email goes to any customer when you add these.

Open Add many orders at once

Move a batch of orders in one go

You can now move several orders to the same step at once. If you just finished stitching twelve shirts for a team, you mark all twelve as done without opening twelve orders.

Every order on your Orders page has a box at the start of its row. Click the box on each one you want, and a count appears above your orders saying how many you have checked off.

Open "Move the orders you checked off to", pick the step, like Making or Done, and they all go there together.

A "Download addresses" button gives you a spreadsheet of the orders you checked off, with each customer's name, email and mailing address in their own columns, ready for whatever you use to buy shipping labels.

Open your orders

Send a quote without making an order first

You can now build a quote for someone and send it to them as a link, without starting an order first.

Press "New quote" on your Today page or your Orders page. Build the price the same way you always do, then press "Save quote". Broidry shows you the quote link with a "Copy quote link" button, so you can paste it into a text, a Facebook message, or a DM.

Your customer opens the link, types their name and their email or phone number, and presses "Accept this quote". Their payment options show up right below it, and the quote becomes an order on your Orders page. Broidry also emails you when they accept.

If you would rather Broidry email the quote for you, type the customer's email address in the Customer box at the top of the quote, then press "Save and email the quote".

Charge for the digitizing first

You can now send a customer a quote that covers only the digitizing. An embroidery price depends on the stitch count, and you don't know the real stitch count until the design file is made.

In the quote builder, the first switch is called "What this quote covers". Choose "Digitizing only", then choose your digitizing price under "Digitizing (one-time)". The quote charges that price and nothing for the pieces.

The email and the quote page both tell your customer that this quote covers the design setup only, and that a second quote for the pieces is coming.

Save the answers you type over and over

You can now save a reply you give often and reuse it in your Inbox. Good examples are how your deposits work, how far out you are booking, or what you can't stitch.

In your Inbox, type your reply in the box and press "Save this as a reply I can reuse". A box opens that says "Give it a name so you can find it later." Type a short name, then press "Save it". After that, a "Saved replies" button shows above the reply box, with the number of saved replies beside it, like "Saved replies (1)". Click it and your list opens, with each reply under the name you gave it. Clicking a name puts that reply's words into the box. Nothing sends until you press "Send", so you can change it first.

Open your Inbox

Sort your shop page into categories and subcategories

You can now build the menu on your shop page with your own categories and subcategories. Buyers find what they came for faster. For example, a "Schools & Teams" category can have a subcategory for each school.

On your Products page, find the "Shop categories" card. Type a name under "Add another category" and press "Add category". To add a subcategory, press "+ Add a subcategory under" that category. Type the name and press "Add".

To put a product in a category, open the product and click the category under "Shop categories (optional)". A product in a subcategory also shows under the category above it.

On your shop page, your categories sit at the top of the menu. When a buyer picks one, the page shows only the products in it, and on a phone a row with its subcategories comes up. Each category also has a "Copy link" button for a web address that opens your shop page with that category already picked, so you can post it for a school or team.

Shops to watch

Hardin Made embroiders the things people use every day: wipeable pouches, backpacks and lunchboxes, tees, and a wreath sash. Every piece is made to order, and the shop has taken 18 orders on Broidry so far. Don't miss the bridal party PJ sets. Go take a look!

Go see their shop

Your buyers can pay you by card, through your own Square account

Broidry can now take card payments through the Square account you already have. Your buyer pays on your Broidry page, and the money arrives in the same Square balance as your market sales. Square pays it out to you on its normal schedule.

Your buyer sees one button showing their total, and Square runs the checkout behind it. They type their card details on Square's page, not on yours. As soon as they pay, Broidry marks the order paid and sends their receipt without you doing anything.

You turn this on from your Import page.

If you have never connected Square to Broidry, press "Connect Square". Square will ask you to allow it, and then you come straight back.

If you connected Square before this existed, your Import page is already showing you a box headed "Reconnect to take card payments through Square". Press "Reconnect to take card payments" inside that box. Your Square sales have been coming into Broidry the whole time. The card button is the only part that needed this extra permission.

This works for shops that charge in US dollars.

Open your Import page

Send a customer a link to pick their own design

There is now a link you can send a customer so that they fill in their own design details. It is meant for orders you took before you knew what each person wanted, like a preorder you ran in your Facebook group or a sign-up sheet you passed around at a game.

On your Orders page, press "Add an order" and enter just their name. Open that order. On it you will see a line with the customer's first name in it, offering to let them choose their design, and a "Copy design link" button next to it.

Press "Copy design link" and send the link however you normally talk to that customer. If their email address is already on the order, you can press "Email it to them" and Broidry sends it for you.

They open a page headed "Choose your design" that shows your shop name. They fill in their own color, their wording, their thread color and their lettering, and then choose "Pickup" or "Ship it to me". The page only asks the questions that apply to what they bought, so a tote bag never asks them for a size.

Their answers save onto the order you already made, so you do not have to retype anything.

The lettering part is my favorite. Instead of a list of font names nobody outside this business knows, they see their own words drawn in every font you offer, including the fonts you uploaded yourself.

Open your orders

Let a buyer pick the fabric for every letter of a word

If you do appliqué, your buyer can now choose a different fabric for each letter of whatever you are stitching for them. A name banner is the clearest example, where every letter comes out of a different fabric.

To make that possible, add your fabrics on your Products page, in the card called "What I offer", and give each fabric a photo. Once they are in, they appear together under "My fabrics".

After that, a buyer ordering an appliqué piece with more than one letter will see a button reading "Pick a fabric for each letter". They click a letter, then click the fabric they want for it, and Broidry moves them along to the next letter. A six-letter word takes six clicks.

Their choices come through to you spelled out letter by letter on your order page, your work sheet and your run sheet, like this: "O: Blue floral, P: Digital camo, A: Red gingham". You do not have to guess at the machine.

Open your products

Show buyers what's behind a price on a quote

You can now show a buyer the parts that make up each price on their quote.

I sent a quote last month where the biggest line just read "3 pieces $147.00". That is the kind of number a customer writes back to ask about, and then you are answering questions instead of stitching.

On a saved quote there is now a switch called "Show buyers the breakdown". Turn it on and your buyer sees what makes up that price: the stitching with its stitch count, the hooping, the handling, and any appliqué or puff. They see this on their quote page, on the printed quote sheet, and on the invoice. The rows add up to your total exactly.

The switch starts off. If you leave it off, nothing changes, and your buyer sees one price per item the way they always have.

Scan your work sheet to start and finish an order

Your printed work sheet now carries a scan code, and under the code the sheet says "Scan this to mark the order started or done".

Point your phone camera at that code and the order opens on a screen made for standing at your machine. It shows the proof, what you are making, and one large button. Press "Start stitching" as you hoop the piece. When the piece comes off the machine, the same button now says the piece is done, so press it again. Your customer's tracking page updates itself both times.

There is nothing to install and nothing to set up, because your phone's own camera reads the code. You do have to be signed in to Broidry, so a work sheet you hand to a helper is not a way into your shop.

Open your orders

Shops to watch

Thread & Bloom Embroidery started as a hobby between three sisters and turned into a real business, and their shop page tells that story in their own words. Right now they have a spirit wear collection up for a school team, eleven pieces on one deadline, so the whole batch gets made together. The chenille hoodie and the trucker hats are worth the click. Go take a look!

Go see their shop

Anyone can sign up for your emails right from your shop page

Until this week, the only way onto your email list was placing an order and checking a box at checkout. Someone who found your shop, loved your work, and was not ready to spend money had no way to hear about what you make next. There is now a sign-up box near the bottom of your shop page that anyone can use. They get a welcome email right away with a few of your current products in it, and after that Broidry emails them when you add something new. It gathers your new products up and sends them together, and it leaves at least two weeks between emails, so nobody on your list ever hears from you more than a couple of times a month. This runs on every plan, including free.

When a coming soon product goes live, Broidry emails everyone waiting

Open one of your products and check the box that says "Coming soon (build a waitlist)". Your shop page then shows a "Notify me" button on that product instead of an order button. When you uncheck the box and the product goes live, Broidry emails everyone who left an email address, on its own. Before this you got a list of names and had to write to every one of them yourself.

Open your products

Make a post

There is a new page in Broidry that builds a finished social graphic for you. It uses your shop colors, your products, and your shop link, and you can change the layout, the type, and the words on it. Download it and post it wherever your customers already are. Broidry doesn't post anything for you, and it doesn't save what you make, so download it before you leave the page.

Make a post

Give one customer her own price (Shop plan)

Say a sweatshirt is $78 in your shop, but you told one customer she can have it for $35, because she's a friend or she orders from you all the time. Until now you had to send her the regular link and tell her to ignore the price on the screen, or write her order down yourself in messages.

Now you make a discount code for her in Marketing like you normally would. Instead of giving her the code to type in, you click "Copy link" next to it and send her that link. When she opens it, the page already says $35. She never types anything, you never have to explain anything, and her order comes through filled out just like everyone else's.

Open Marketing

The Dream List: pitch the customers you wish you had (Atelier plan)

You name a customer you would love to work with, like a school, a team, or a company in town, and you add their colors and their logo. Broidry builds a private page just for them, with their name and their colors on your real products, and writes the pitch email in your voice. You send that email yourself from your own address, and you mark each one sent, won, or lost as you hear back. Nobody can find the page on their own, only the person you send the link to, and deleting a pitch turns the link off.

See the Dream List

Shops to watch

KAJ Southern Designs joined Broidry in the middle of August and has already taken 18 orders. Their page says they're booking about two weeks out, which is a good problem to have. Most of what they make is school spirit wear. Go take a look!

Go see their shop

Etsy orders land on your board by themselves

Broidry's official Etsy connection is approved and being switched on shop by shop! Connect once, and every new Etsy sale shows up on your board as a paid order with the buyer, item, personalization, and ship-by date already filled in. When Etsy marks a package shipped, the order closes itself here too, so you never retype an Etsy order again. The first shop to connect had a real sale land on its board that same night! Until Etsy turns the button on for your shop, the email-forwarding setup on the same page works today.

Set it up

Square sales come in on their own too

If you sell in person with Square, connect it once and every paid Square sale shows up on your board as an order, the same way.

Drop a .bx font on Broidry and we convert it for you

A .bx font only works inside Embrilliance, so Broidry runs your file through real Embrilliance on a real machine and turns it into a stitch font your shop can use. You get every letter back in a grid to look over, and nothing goes live until you say the letters look right.

Add your font

The holiday planner answers "does one more order fit?"

Broidry reads your queue, how fast you stitch, and your working hours, and tells you the real order-by date for the holidays. It puts that date on your shop page as a banner, and when you're full it flips to a waitlist all by itself.

Open the holiday planner

Buyers pick from a list instead of typing

Say you sell a towel where the customer chooses which dog breed gets stitched on it. Before, they typed the breed into a blank box and spelled it however they felt like spelling it. Now you build the list of breeds once, attach it to the towel, and buyers pick from your list. It works for anything with set options, like team names, mascots, and sororities.

Your shop on your own web address

Your Broidry shop can live at your own domain, like shop.yourbusiness.com, so your customers see your name in the address bar instead of ours.

Don't want to set your shop up? We will build it for you

If you signed up and setting everything up felt like too big of a project, reply to this email with photos of your work and your prices, and we will build your shop for you! We set up your products, your prices, and your page text as hidden drafts, you look everything over and change whatever you want, and one click makes it live. Nothing goes live until you say so.

Everything we can cover for you