Every weekly letter, in one place

Let buyers send a gift hint from any item page

Every item page in your shop now has a "Send a gift hint" button. A buyer clicks it and gets a message that is already written, like "I'd love this for Christmas: the Handwriting Keepsake Handkerchief from Four Burners Embroidery," with the link to that item. They copy it or email it to whoever might buy it for them, and that person orders from you the usual way.

You do not have to set anything up. The button shows up by itself on every item a buyer can order and pay for today, and the next time you open your Products page, a short walkthrough shows you where it is.

Get three posts written for you every week

Your Posts page now opens with three posts for the week, written from your own orders and products. Tuesday's post shows a finished piece, Wednesday's is a short video of your next order being made, and Thursday's asks people to order. Each post has words ready for Facebook and Instagram, and Wednesday's video has words for TikTok too. The Facebook words end with a link to your shop. If you only have time for one, post Thursday's, because that's the one that asks people to order.

Open your Posts page

See how many people visit your shop and where they came from (Maker plan)

Shops on the Maker plan and up have a new Visits page under Grow. It shows how many people looked at your shop in the last 7, 30, or 90 days, how many started to order, and how many placed an order. It also lists where those people came from, like Facebook, Google, TikTok, or a text or typed link, and which of your pages they looked at. Broidry started counting where people come from on November 3, so that list fills in from there.

The links in your weekly posts are marked, so someone who clicks the link in one of your Facebook posts shows up on your Visits page as Facebook.

Open your Visits page

Turn phone clips of your machine into a reel (Atelier plan)

On the Atelier plan, your Posts page has a new card called "Reels from your clips". Film a few short clips on your phone of your machine stitching or of you at work, add up to 10 of them to the card, and click "Make my reel". Broidry cuts them into a short vertical video with an opening line, your shop's name, and an ending card with your shop's address. You can watch the reel, download it, and copy the words for Facebook, Instagram, or TikTok. You post it yourself wherever you like.

Open your Posts page

Buyers near you can find your shop on Shops near you

Broidry now has a Shops near you page at broidry.com/local, where a buyer picks their state and town and sees the small shops there that they can order from and pay online. Each shop gets a card with its logo, its name, its town, whether it offers pickup or shipping, and a "Shop now" button.

Your shop is listed on its own once three things are true: it can take payments, at least one product is switched on, and the Town box on the Your shop tab of your Storefront page names your state, like "Kalamazoo, Michigan". If your shop isn't on the page yet, check those three things, starting with your state in the Town box.

See Shops near you

Take a card payment at a market or pop-up

Your Events page now has "Take a payment" for ringing up a sale at your table. Type the amount, what it's for, and the customer's name if you want it, then click "Show the pay code". Your customer scans the code with their phone and pays you by card right on their own phone. It uses the card payments you already set up on your Money page, so if you take cards on your shop page, you can take them at your table too.

Open Take a payment

Buyers can now pick a different fabric for each appliqué letter

The "Let buyers pick the fabric" switch on an appliqué design does more now: a buyer can pick a different fabric for each part of the design, like a TEACH crewneck with five letters in five quilting cottons. Open the product, turn on "Let buyers pick the fabric", and type the parts into the new box under it, "More than one fabric on this design?", like T, E, A, C, H. On the order form, the buyer picks a fabric for each letter one at a time, and your order page lists each letter with the fabric they picked.

Open your Products page

Connect Shopify and your products come over too

Connecting your Shopify store to Broidry now brings your Shopify products over as well, each with its photos, price, and sizes, so you don't have to type them in again. They come in hidden, so only you can see them at first. When they look right, open "Review your shop" on your Today page and click "Put all products on my shop", and they all go live at once.

Open your Import page

Watch a short video guide for the page you're on

Five Broidry pages now have their own video guide: Inbox, Customers and Leads, Mockup Studio, Designs and Fonts, and Products. The help guide "A tour of your dashboard" now opens with a short video tour of all of Broidry in my voice. To watch the video for the page you're on, click the Shop Assistant button in the bottom corner of that page and open the guide listed under it. More videos are on the way for the rest of Broidry's pages.

Sell a font in letter sizes, each with its own price

A font on your Designs page can now come in letter sizes, and each size can have its own price. Say your script font comes in 1 inch and 2 inch letters, and the 2 inch letters cost $3 more. On a product where buyers pick the font, a buyer who picks that font is asked "How tall should the letters be?" and sees a button for each size, like "2 inch +$3.00". They click one and the estimated total updates right there on the form.

Open your Designs page, click Fonts, find the font, and under "Sizes this font comes in" click "+ Add a size". Type a name for the size, the letter height in inches, and the price added, then click "Save font menu". A font with one size keeps working the way it does now and asks the buyer nothing.

Open your fonts

Let buyers type a message on several lines

Buyers can now type a short message on more than one line, like a note stitched in the corner of a wedding handkerchief. Open the product, find the box where buyers type their words, check off "Buyers type a message on several lines", and set "Most lines" to how many lines you will stitch. On the order form, the buyer gets a bigger box and presses Enter to start a new line. You get each line exactly as they typed it.

Let buyers pick from pictures instead of a dropdown

When a product gives buyers a dropdown to pick from, like which fabric their appliqué letters are cut from, you can now add a picture to each choice. The buyer then sees the fabrics as pictures on the order form and clicks the one they want.

Open the product, open "Edit the question and answers" under the dropdown, and click "Add a picture of this answer" under each choice. As soon as one choice has a picture, the whole dropdown turns into pictures on the order form, with each choice's name under its picture. A choice with no picture shows as a plain tile with just its name.

Open your Products page

Your buyer answers "How do you want to get it?" on their own order page

A buyer's order page and quote page now ask "How do you want to get it?" with two buttons, "Pick it up" and "Ship it to me", whenever nobody has chosen yet. That covers an order you added yourself, a quote you sent, or an order you left on "Not decided". The buyer clicks a button, types their address if it ships, and the answer saves onto the order and shows in the order's messages. You do not have to retype anything.

If the order already has a price, clicking "Ship it to me" adds your shop's flat shipping rate, and the buyer reads the new total under the button before they save. Your order page then shows the address and the shipping line, and the messages say what the buyer chose and what the total is now.

Take a quote the customer never answered off your board

A quote the customer never answered can now come off your board with one click. On any order at New or Quoted with no money on it, open the same menu on your orders list that moves an order to its next step, and under "Take it off the board" click "Didn't hear back". The order's own page has the same button, "Didn't hear back? Take it off your board". The order moves to your Archived page, in its own "Didn't hear back" section, and nobody is emailed.

If that customer ever writes on the order, pays, or accepts the quote, the order comes back onto your board on its own.

Open your orders

Send a reminder with one click

The reminders Broidry writes for a balance, a quote, or a detail you are still waiting on now send with one click. On your Chase page, each waiting customer has their reminder written out next to a "Send it" button, and the same reminder has a "Send" button on your Today page and a "Send the reminder now" link in your morning email. Click it and the words go onto the order's messages and to the customer by email from your shop, with their replies coming back to you. If they asked for texts and you text customers from your shop's own number, it goes by text too.

Nothing goes out until you click it. If the customer paid, answered, or approved in the meantime, Broidry sends nothing and the page says so. Once you send one, that row leaves your Today page and your morning email for three days, and the Chase page reads "You sent this today. No answer yet." with a "Send again" button. "Copy" is still there for a customer you talk to somewhere else.

Open your Chase page

Your Monday email says how many people looked at your shop

The Monday email Broidry sends about your week now opens with how many people looked at your shop page in the last seven days, like "9 people looked at your shop this week." Broidry counts each person once, however many pages they open, and never counts you or a search engine. The line is left off on a week when nobody looked.

A group order member can order several pieces in one cart

A member of a group order can now put several pieces in one cart and finish once. A bowling team member who wants two shirts in two styles and two colors adds each one with its own garment, color, and size. The cart lists them as "Piece 1" and "Piece 2" with the total, and one button saves them all, like "Save all 2 pieces". The cart asks once whether the pieces are picked up or shipped to the organizer, the person who set up the group order. When they ship to the organizer, the cart says "Everything ships to [the organizer] at [their address], who hands it out."

On your group order page, each person shows once with their pieces listed under their name, and the count counts people, not pieces.

Open your Group orders page

A drop takes orders at a shop paid by Venmo, PayPal, or cash

A drop's cart now takes orders at a shop that doesn't take cards, as long as your shop lists its own way to be paid, like Venmo, PayPal, or "Cash at pickup". The buyer clicks "Place order" with the total, and lands on "Your order is in" with how to pay you and their order page link. Nothing is charged at that point. When the money arrives, you record one payment on any one of their orders, and Broidry spreads it across the rest of the cart for you.

Your Drops page now lets a shop with no card payments set a drop live, and the drop's card on that page says how the money comes in.

Open your Drops page

Your shop assistant answers how anything in Broidry works, free on every plan

The "Your shop assistant" button in the bottom corner of every Broidry page is now on every plan, and it took the Help button's place. Ask it how anything in Broidry works, like "how do I turn on shipping?", and it answers from your own shop's settings and the help guides, naming the exact page and the exact switch. Those how-to answers are free on every plan and never count against anything. Under the box you will also see "Guides for this page" and "tell us what's wrong", which sends your question to me. On the Maker plan and up, the same assistant also reads your orders and makes changes for you when you tell it to.

Follow your Broidry due dates in your own calendar (Maker plan)

Shops on the Maker plan and up now have a calendar link that Google Calendar, Apple Calendar, or Outlook can follow. Every open order's due date shows as an all-day entry that starts with "Due:", and each paid order gets a "Stitch:" entry on the day your production schedule plans it to come off the machine. Each entry links to its order.

Open your Production page, go to the "Machine & time settings" tab, and find "Your calendar link". Click "Copy link" and follow the steps there for Google, Apple, or Outlook. You add the link once and your calendar keeps itself up to date. If the link ever gets out, click "Make a new link" and the old one stops working.

Open your Machine & time settings

Your shop page says how fast you usually reply

Your shop page now shows a line under your shop's name, next to "Currently booking", that says how fast you usually reply, like "Usually replies within an hour" or "Usually replies within 8 hours". Broidry works it out from your replies to customers over the last 30 days. It shows once you have answered at least 5 messages in that time and your usual reply came the same day. You do not have to turn anything on.

Start an order from a picture

When a customer sends you a photo, or you take a screenshot of their message, open that picture, press the Share button (the square with an arrow pointing up), and pick Broidry. Broidry opens a new order with the picture already in it.

Get alerts on your phone

Your phone shows an alert, the same kind you get for a text, when something new happens in your shop.

How to install it

1. On your iPhone, open this link: https://testflight.apple.com/join/csbG4ruZ

2. Apple's page shows two steps. Under Step 1, press "View in App Store" and download TestFlight. TestFlight is Apple's free app for trying apps before they're in the App Store.

3. Come back to this email and open the link again. Under Step 2, press "View in TestFlight."

4. TestFlight opens. Press Accept, then Install.

5. Open Broidry from your home screen. Sign in with the same email and passphrase you use for Broidry now.

If you use an iPad, the same link works there too.

*If you're on Android, the app is coming to you next. Reply and I'll email you when it's ready.*

If something isn't working

Once you have the app, stay on that screen and shake your phone firmly. A box pops up that asks "Report a problem with this screen?" Press "Yes, report it." Broidry's Help & feedback page opens with a picture of that screen already attached. Type what happened and press "Send it."

The Broidry Shop Owners group

It's a place to talk shop with other embroidery business owners on Broidry: what you're stitching, what you're charging, what's working, and what you'd love Broidry to do next. Every plan is welcome, Free included.

When you ask to join, Facebook asks for the email you sign in to Broidry with.

Questions about your own shop or an order still go to Help & feedback in your dashboard.

Join the group

Run live embroidery events from one page

Shops on the Shop and Atelier plans can now run live embroidery at a market, party, or store event from one event page in Broidry. Each event gets its own guest link and a QR code to set out on your table. Guests scan the code or open the link and order right on their phone. Each guest gets a ticket number, and if they leave their email, they get an email when their piece is ready to pick up.

To set one up, open Events in your sidebar and press "Add the event". Add the products and add-ons you're bringing to the event's menu, press "Save the menu", and press "Start taking guest orders" when you're ready. Orders show up on the queue board, where you press "Start", "Ready", and "Picked up" as each piece moves along. If someone is helping you at the table, press "Make a helper's link" so they can take orders and run the board from their own phone without signing in.

On the Maker plan, you can plan an event on its own event page, with a checklist of what to do before the day. Type in how many machines you are bringing and how many minutes a piece takes, press "Save your pace", and the page tells you how many pieces fit, like "This event fits about 40 pieces in 4 hours on 1 machine."

Open your Events page

Post a Small Business Saturday picture for your shop

Shops in the US have a ready-to-post picture for Small Business Saturday on their Marketing page. Small Business Saturday is Saturday, November 28. The picture has your shop's name, "Custom embroidery, made here", and your shop's web address, so anyone who sees it knows right where to order.

Open your Marketing page and find "Your Small Business Saturday picture". Pick one of the six looks, then press "Save the post", "Save the story", or "Save the square" for the size you want. Below the picture are three posts for the week that each end on your shop's web address, one for Monday, one for Friday, and one for the day itself. The last two also give your Christmas order-by date, which Broidry works out from your turnaround time and days off on Pricing & settings. There is also a note to send other local businesses about putting their logo on polos, hats, or aprons. The picture and posts show up once you have at least one item up for sale.

Shops on the Shop and Atelier plans get two more Small Business Saturday tools on the Marketing page tabs. On the Sales & seasons tab, press "Make a SHOPSMALL code", pick how much off, and press "Create code". Broidry then adds a line about the code to your Friday and Saturday posts, like "Use the code SHOPSMALL tomorrow for 10% off." On the Email your list tab, press "Use the Small Business Saturday email" to fill in a ready email to your list.

Open your Marketing page

Let buyers send a logo, words, or both on one product

The "Can buyers personalize this?" question on a product is now a set of checkboxes, so one product can take a logo and words. The same tote can carry a business logo for one buyer, a name for the next, and both for a third.

Open the product and, under "Can buyers personalize this?", check off both "Buyers add names or words" and "Buyers send a logo". Buyers can then upload a logo, type their words, or do both, and the order page shows you the buyer's logo right on the order.

Open your Products page

Mark a product's photos as a mockup

If a product's photos are a mockup and not a piece you actually stitched, you can now say so on the product, and buyers check a box saying they understand before they order. That way nobody is surprised when the finished piece looks a little different from the picture.

Open the product, press "Show" next to More options, and turn on "These photos are a mockup" under Photo mockup. Buyers then see "These photos are a mockup." on the order form and have to check off "I understand the final product will look slightly different" before they can order. The order page shows you that they checked it.

Choose which designs a drop offers

You can now pick exactly which of your library designs a drop offers, so a drop for one school shows only that school's designs. You can also keep a design off your shop page and your order link, so a logo you digitized for one team shows up only on the pages you pick.

On your Drops page, press "Edit details" on the drop, check off the designs under "Designs on this page", and press "Save changes". To keep a design off your shop, open the design, check off "Only on the pages where I pick it" under "On your order form", and press "Save changes" at the bottom of the page.

Open your Drops page

Charge for digitizing by the size of the design

Pricing & settings now has a place to set a digitizing price for each size of design, so a big back design can cost more to digitize than a small left chest logo.

Open Pricing & settings and find "Logo digitizing, by the size of the design". Press "+ Add a size" for each size, give it a name, how many inches it goes up to, and a price, then press "Save rate card". When you pick Logo on a quote, a "Size of the design" menu lists your sizes with their prices, and your customer's quote shows the size you picked. Nothing changes on your quotes until you add a size.

Open Pricing & settings

Stop asking buyers when they need it by

You can now turn off the "When do you need it by?" question on your order form. Instead of picking a date, customers read how far out you're booking, like "currently booking about 2 weeks out", and a customer who needs it sooner can check off "Need it sooner?" to see your rush price and pick their date.

On your Storefront page, open the "How customers order" tab, turn off "The date they need it by" under Order form questions, and press "Save how customers order". This works once your turnaround is set on Pricing & settings.

Open your Storefront page

Ship one order in more than one box

When an order goes out in more than one box, you can now save a tracking number for each box. Your customer's order page lists every package with its own Track link, so they can follow each box on its own.

Open the order, go to the "Making it" tab, and save the first tracking number on the Shipping card the way you always do. Then press "Add another package" and save the next box's number.

Open your orders

Shops to watch

Tangled Thread Embroidery Studio has taken 19 orders on Broidry! Their shop is full of school spirit and heirloom pieces, from custom varsity letters with lace trimmed appliqué to a scalloped appliqué nursery name banner and a gingham ruffle pillow with an embroidered name, and buyers can already see their order-by date for Christmas.

Home Sewn Embroidery has 18 orders on Broidry so far, with embroidered "Girl Mom" and "Boy Mom" tees, an embroidered Bible cover with a cross and bow, and personalized name backpacks for school at broidry.com/s/home-sewn-embroidery. Both shops are worth a visit!

Go see Tangled Thread Embroidery Studio

Text your buyers from your shop's own number

Shops on the Shop and Atelier plans can now text buyers about their orders from a phone number that belongs to the shop, so your own cell number stays yours. Buyers say yes to texts on your order form by checking off "Text me updates about this order" and typing in their mobile number.

To get your number, open your Inbox and press "Set up texting" on the "Text your buyers" card. Fill in your business details and press "Get my texting number". The phone carriers review every new texting number before it can send, which can take around two weeks, and the card says "Texting is on" once yours is approved.

When you write to a buyer in an order's messages, they get it as a text too. The Shop plan includes 200 texts a month and the Atelier plan includes 1,000.

Open your Inbox

Give customers your shop's own email address

Every Broidry shop now has its own email address, made from your shop's web address, like four-burners@messages.broidry.com. When a customer emails it, the email shows up in your Inbox with the rest of your customer conversations, and if that customer already has a conversation going with you, it lands right in that one.

Your address is at the top of your Inbox page with a "Copy address" button, so you can put it on your shop page, your invoices, or your business cards.

Put one link in your Instagram and Facebook bios

Your shop now has one link made for your Instagram and Facebook bios. It opens a page with your logo and big buttons for ordering, asking you a question, and your Instagram and Facebook pages, plus a "Text us" button once your texting number is on.

On your Storefront page, open the "Your shop" tab and find "Your one link for Instagram and Facebook". Press "Copy" to paste it into your bio, or press "Download QR code" for a picture you can print on hang tags, business cards, and market signs.

Open your Storefront page

Add your own photos and notes to an order

You can now add photos and screenshots to an order at any step, each with a note, so the picture a customer texted you or the sketch you made at the counter stays right on the order.

Open the order and find "Your photos and notes on this order". Type a note if you like, press "Add photos or screenshots", and pick your pictures. Only you can see them, and your customer never does.

Open your orders

Put several items on an order you type in yourself

When you type in an order yourself, for a customer who ordered by text or at a market, you can now put more than one item on it, and each item gets its own notes. Three sweatshirts with different sleeve add-ons can sit on one order, with the details for each one written right under it.

On the form for filling in an order yourself, press "Add another item". Each item has its own Item, Blank, Color, and "Notes for this item". Once the order is paid, each item moves along its own step on your board. To add an item to an order you already typed in, open it and press "Edit order details".

Let buyers choose which pickup spot

If you hand off orders in more than one place, like your studio during the week and a market on Saturdays, you can now list every pickup spot and buyers choose one when they order.

On your Storefront page, open the "How customers order" tab, find Pickup and shipping, and type each spot on its own line in "Pickup spots, one per line". Once two or more spots are saved, a buyer who chooses pickup is asked "Where will you pick it up?" and picks from your list.

Open your Storefront page

Show buyers what is ready to ship

If you stitch some pieces ahead of time, you can now mark a product "In stock, ships now", so buyers can see it ships right away instead of being made to order.

Open the product and go to the Pricing & policies tab. Check off "In stock, ships now", type how many you have in "How many are on the shelf", and press "Save the count". Your shop page and the product page then show an "In stock · ships now" badge, and the order form leaves off how far out you are booking.

Open your Products page

Copy a spot onto your other products

When you have set up a spot on one product, like a name on the sleeve with its own price and instructions for the buyer, you can now put that same spot on your other products too.

Open the product, go to the Item options tab, and press "Copy this spot to other products" on the spot. Check off the products it belongs on, or press "Pick all", then press the "Copy to" button. Each product gets its own copy of the spot, and a product that already has a spot with that name is left as it is.

Sell a design as a file to download

You can now sell an embroidery design itself as a file, so another embroiderer can buy it and stitch it on their own machine.

Open a product, and under "How this product is made" pick "A file to download". Then choose the design under "Which design's files does this sell?" Your product page shows the price with a "Buy the file" button, and buyers pay in full. If a buyer pays you by Venmo, PayPal, or cash, the download opens when you press "Record payment" on the order. Nothing about turnaround, pickup, or shipping shows on that product.

Shops to watch

Hankins Heartfelt Creations has taken 18 orders on Broidry in its first nine days! Their shop is full of personalized pieces for kids, from embroidered name shirts and birthday outfits to heirloom baby blankets and a Winter Wonderland tutu set, and their Christmas order-by date is already up for buyers to see.

Sunday Thread Embroidery is up to 33 orders on Broidry, and their October Edit collection is live now, with embroidered game day crewnecks, appliqué sweatshirts, and a custom book club name crewneck at broidry.com/s/sunday-thread. Go take a look at both!

Go see Hankins Heartfelt Creations

Move each item on an order along on its own

When a paid order has two or more items, each item now gets its own step: Paid, Waiting on supplies, Making, or Done. If you sell one shirt off the table at an event and the second one is waiting on a blank that hasn't arrived, the first shirt can go to Done while the second sits in Waiting on supplies.

Open a paid order and find the card called "Where each item is". Pick a step for each item there. The order itself sits in the column of the item furthest behind, so you always see what is still holding it up.

Three matching shirts on one line count as one item. If some will be ready before the rest, press "Split into separate items" and each part gets its own step. "Put back together" joins them again.

Open your orders

Accept a quote for a customer who said yes in person

When a customer says yes to a quote by text, on the phone, or across the counter, you can now accept the quote for them instead of waiting for them to open the link. When you have the customer's email address, Broidry emails them what they owe and how to pay.

In the quote box on the order, under "Copy quote link", press "Mark accepted for the buyer". The order moves to your board and still needs payment the usual way. The quote box shows that you marked it accepted for them.

The one exception is an order where the customer gives you their own item to stitch on or to cut up. The customer agrees to what happens to their item on their own quote page, so that quote waits for their click.

Set a sales goal for the month

The Money page can now hold a sales goal for the month and show you how close you are. Type a dollar amount. The card then shows how much you have taken in paid orders this month and what percent of your goal that is, with a bar that fills as you go.

On your Money page, open the Trends tab and find "Your sales goal for October". Type your goal in the box and press "Save goal". Your customers never see it.

Right under it, a new table called "Paid orders by where they sold" splits your paid orders by where they came from, like your Broidry shop, Etsy, Square, or in person, for this month and the last 12 months.

Open your Money page

Let buyers pay for their own logo right away

A product set to "Buyers send a logo" can now take payment at checkout instead of coming in as a quote request. A $66 sweatshirt with the buyer's own logo can be ordered and paid for in one visit.

Open the product. Under Item details, check off "Charge the listed price at checkout (no quote)". The product also needs a price above $0 under Pricing & policies.

The button on your product page then says "Order this piece" instead of "Get a quote". The order form asks how many they would like, takes their file, and ends with "Pay & place my order". Buyers are never asked for a color, a spot, or a font.

Open your Products page

Ask buyers only for the colors that matter on fonts and designs

There are three new ways to control the thread colors buyers choose, so you get the answers you need and nothing you don't.

If a font stitches in more than one color, like an appliqué font with a placement run, a tackdown and an outline, you can keep some of those threads for yourself. On your Designs page, click Fonts, find the font and uncheck "Thread 1: Buyer picks this color" for each thread you choose. Then press Save. Buyers only pick the colors you left checked, like the outline.

If a design from your design library stitches in two threads, open the design and check off "Buyer picks a color for each thread in this design". The order form asks for a color for each thread, so a white and red design can be ordered in navy and gold. Both picks are written on the order.

On a product with a set design, where your photos show the design in more than one thread color, turn on "Buyers must pick a thread color" under "Let buyers pick the thread color". The "As shown in the photos" choice goes away, so every buyer picks a color before they can order.

Open your Designs page

Set how many letters fit in each spot

You can now set the most letters a buyer can type in each spot on a product. If your sleeve spot fits three kids' names, raise it to 40 so a buyer can type all of them, or lower a small spot so nobody orders more than it can hold.

On each spot in the product editor, type a number in "Most characters a buyer can type". Leave it blank to keep the built-in number for that spot, which shows right under the box. The order form then holds buyers to your number.

Fix, remove, and add answers on a choice list

The answers section under a choice list on a product does more now. It is called "Edit the answers: fix a name, remove one, add one, set a price or note".

Retype an answer in its "Name" box to fix a typo, like "Velcor" to "Velcro". Press "Remove" to take an answer off the list. Type a new one in the box at the bottom, like "Magnet +1.50", and press "Add answer". Orders already placed keep the answer the buyer picked.

To get rid of a list completely, press "Delete this list". If other products use it too, Broidry names them and takes the list off all of them at once.

Put a design on just the products it fits

A design you add starts out allowed on every product except hats. If a design only belongs on one or two products, open the design and press "Turn all off", check off the products it goes on, and save the design. "Turn all on" checks every product again, hats included.

The same two buttons are on the form for adding a new design.

Choose pickup or shipping for each drop

Each drop can now be pickup only, shipping only, or the buyer's choice, whatever the rest of your shop does. A school spirit wear drop can be pickup only even if you ship your other orders.

On your Drops page, press "Edit details" on a drop and pick from "How buyers get it". Shipping only and the buyer's choice need shipping turned on, with a rate saved, on the Shipping card of your Pricing & settings page.

Shops to watch

McCool Embroidery has taken 16 orders on Broidry in under three weeks! Their shop runs from embroidered burp cloths and baby bibs to dog portraits stitched on sweatshirts, appliqué birthday number shirts, and monogrammed Bible covers. Their Personalized Holiday Collection is already up. Go take a look!

Go see their shop

Let one person pay for the whole group

A group order can now be paid for by one person, like a team mom or a coach, while everyone on the team still picks their own size. Nobody is charged when they sign up, and you collect the total from the organizer the way you normally take payment.

On your Group orders page, press "+ New group order" and turn on "One person pays for the whole group". The same switch is under "Edit details" on any group order you made before.

The group order page tells everyone that the organizer is paying for the whole group, and the button says "Save my spot". Every person who signs up counts as a spot, and the page shows how many spots are claimed so far.

Open your group orders

Chat with your shop assistant on any page

On the Shop and Atelier plans, every page of your Broidry dashboard now has a "Your shop assistant" button in the bottom corner, next to Help. Press it and a chat opens. Type what happened the way you would say it, like "the Miller hoodies are done", and Broidry finds the order and makes the change for you.

It takes a payment, a finished order, a moved date, or a new request, and you can ask it about your orders too. Every change it makes gets an Undo button for 30 minutes. When it marks an order done and the order has your customer's email, it asks whether to tell them the order is ready, and it only sends that email if you press "Yes, email them".

It also remembers how you make things. Tell it "Remember: the waffle towels get a 75/11 sharp needle, 2 layers of tear-away, and water-soluble topper", and next time ask "What stabilizer do I use on the waffle towels?" It answers with exactly what you told it. Press "What it remembers" in the chat to see every note it keeps and delete any of them. It can also tell you which thread colors are in the thread drawer on your Supplies page.

The chat stays open as you move from page to page, so you can keep working while you talk to it.

Show your group a picture of their design

You can now put a picture at the top of a group order page, so everyone signing up sees what their piece will look like before they pick a size. It can be a mockup you made in the Mockup Studio or any picture you upload.

On the group order form, and under "Edit details" on an existing group, find "Picture members see first (optional)". Pick one of your mockups under "Your mockups", or press "Upload a picture". It shows first on the group order page, ahead of your product's photos, and on the group's card on your shop page.

In the Mockup Studio, a new line under your mockup says "Use this mockup:". Press "Use on a group order" to show it on one of your group orders, or "Add to a design" to save it on one of your designs as its mockup picture.

Choose which thread colors buyers see

You can now pick a short list of thread colors to show your buyers and keep the rest of your thread drawer for your own work. If you own 150 spools, your buyers can choose from just the 10 colors you pick.

On your Supplies page, under "Your thread drawer", find the "Colors buyers see" card and press "Pick the colors buyers see". Click a spool to add it to the list and click it again to take it off. Every click saves. Your count then reads like "Buyers see 10 of your 150 colors."

Your order form and the Thread colors tab on your shop page then show only those colors. To go back to showing everything, press "Show buyers every color again".

Open your Supplies page

Let buyers pick a font for the second word

Buyers can now pick a different font for the smaller second word on a piece, like a monogram in one font with the name below it in another. They choose from the same fonts you offer for the main word.

Open the product and turn on "Let buyers add a smaller second word". When buyers also pick fonts on that product, the order form shows "Font for the second word" as soon as they type one, with "Same font as the main word" as the first choice.

Each product also has a new switch called "Let buyers color each letter". Turn it off and buyers pick one thread color for the whole word, with no "Color each letter" button on that product.

Show buyers a note when they pick an answer

An answer in one of your choice lists can now carry a note that the buyer reads as soon as they pick it. If a buyer picks appliqué letters, for example, the note can tell them the photos are a mockup and their finished piece will look slightly different.

Open the product's Item options tab and press "Edit each answer's price and note" under the choice list. Type the note in the box called "Note the buyer sees when they pick this answer". Once there is a note, you can turn on "Make the buyer check "I understand" before they can order" to make sure they read it. The order will not go through until they check the box, and your order page shows you the note they agreed to.

The Item options tab also shows only the choice lists that product uses. Press "+ Add a choice list" to pick from your saved lists. Each saved list says which products it is on. "Remove from this product" takes a list off one product and keeps it saved. Inside the picker, "Delete list" appears on a list no product uses.

Give one product its own settings

You can now give a single product its own settings, so it works differently from the rest of your shop. There are five new ones, all in the product editor.

Under Pricing & policies, type a number of days in "Turnaround for this item". If a blank takes a few weeks to arrive, set that product to 28 days, and its product page and order form say about 28 days while the rest of your shop keeps your usual turnaround.

Under the "Sold out right now" checkbox, type a number in "Stop selling at this many" and press "Save the limit". Once that many pieces are ordered, the product shows "Sold out" by itself and buyers see a "Notify me" button instead. Every order counts, including ones you add yourself, and canceled orders do not.

Under "Appliqué lettering on this product", turn on "This product is appliqué only". Buyers go straight to picking their appliqué fabric and are never offered plain stitched letters.

If your shop lets buyers curve their words, you can now turn that off for one product. Under Item options, turn off "Let buyers curve the words" on a product that sells one look. Buyers are never asked how the words sit on that product. Every word on it stitches straight across.

At the bottom of the garment list, pick "None of these. It's sold exactly as pictured." Buyers get the piece in your photos and never see a garment choice, even if you add a new blank in Supplies later.

Open your Products page

Plan your schedule around every machine you run

The "Machines running at once" setting is now part of the Shop plan too, so a shop that runs two or three machines gets one schedule built around all of them. It works the same way for one machine with several sewing heads.

On your Production page, open the "Machine & time settings" tab. Set "Machines running at once" to the number you run. Check that your machine speed and your hours are right too, then press "Save capacity". The card then shows how many hours of work you can stitch in a day across all of them, and Broidry plans your schedule with that number.

Machines running at once is on the Shop and Atelier plans. On Free and Maker, the same box explains that it is part of the Shop plan and that you can switch plans on the Billing page.

Open your machine settings

Take orders for things your customer mails to you

You can now take orders for pieces made from something your customer mails you, like letters cut from their baby's onesies. Broidry tells them where to send it and gets their okay before anything is cut.

Open the product and turn on "The buyer sends in their own item and I cut it up". Your product page then tells customers they will mail their item to you, and that the address comes with their order.

Once they accept your quote, their quote page and their order page show where to send it, with a note to put the order number inside the package. The address is the ship-from address on your Shipping page, so if you already ship orders there is nothing new to type. This also works for any garment you marked "Customer provided".

Write your wording on your Storefront page under "When you cut up the customer's own item", or press "Use a sensible starter" to fill one in. Before your customer can accept the quote, they check off a box saying they know the cutting is permanent and they may not get their item back. Broidry saves what they agreed to on the order, with the date.

Add a font that came built into your software

If your lettering fonts came built into your embroidery software, you can now add them to Broidry so buyers can choose them when they order. It works with any program that can type words and save a stitch file.

On your Designs page, click Fonts, then press "My font is built into my software". Type out the alphabet in your software exactly as the lines on that screen show, save it as one PES, DST or JEF file, and upload it with "Add font".

Broidry splits your file into letters and shows you every one. Nothing goes on your order form until you look them over and say they match.

Open your Designs page

Get more of your shop found on Google

The "Getting found on Google" tab on your Storefront page does more now. Your shop page goes on the list Broidry gives Google as soon as one product is live. Now every product on your shop page goes on that list too, so Google can show each one in its search results. Google adds new pages on its own schedule, and for a new shop that can take a few weeks.

The tab now opens with a card called "Can Google find your shop?". It tells you whether Google is allowed to see your shop and how many of your products are on that list.

There is also a new "Google verification code" box on the same tab. If Google Search Console asks you to prove your shop page is yours, paste the tag Google gives you there and press "Save search info". You can paste the whole tag or just the code, and Broidry adds it to your shop page for Google to read.

Send a message and a photo with your quote

You can now add your own message and a photo to a quote. Your customer gets the price, your note, and the picture in one email.

Right above the "Save and email the quote" button, press "+ Add a message or photo for the buyer". Type your message in the box, then press "+ Add a photo" to pick a picture, like a mockup of their design. The button changes to "Save and email quote + message + photo".

In the email, your message and the photo come first, above the price. Both also show on your customer's quote page.

Charge less each when someone orders more

You can now put a lower price per piece on a product for bigger orders. One tote costs $30 each, and twelve totes can cost $25 each. That price sits on the product now, so you are not figuring it out again every time a team asks.

Open the product on your Products page and scroll to Pricing & policies. Under the price, find "Price by quantity" and press "+ Add a quantity price". A row appears, already filled in with 12 and a price about 15% under your own, and you type over both numbers. Press "+ Add a quantity price" again for a second row, like 24 or more.

Your product page then shows every row under "Options that change the price", written as "Quantity: 12 or more $25 each". On the order form, the total switches to that price the moment your customer's quantity reaches it. One piece is always the price in your "from $" box.

Open your Products page

Your customer can buy more than one thing at a time

Your customer can now put more than one piece in a cart and check out once. Someone who wants your tote and your hat pays for both together, in one order.

You get this once you have two or more products with a price on them, and you do not have to turn anything on.

On the order form, just above the button that places the order, there is a second button that says "Add to cart and keep shopping". Your customer fills in the first piece and presses it, goes back to your shop, fills in the next piece, and presses it again. A bar sits at the bottom of your shop page and every product page that says how many items are in the cart, what they come to, and "Check out".

The cart page lists every piece with the color, the size and the wording they picked. It asks for their name, their email address, and pickup or shipping once for the whole cart.

Add a whole list of orders by pasting it

You can now add many orders in one go by pasting a list, instead of typing them in one at a time. A sign-up sheet for a team, a spreadsheet from a school, or the names you collected in the comments all become real orders on your board.

On your board, press "Quick add". On that page, look for "A lot of people ordered the same product?" and press the "Add many orders" button beside it. Your products come up as a grid of photos, and you click the one they all ordered.

Paste your rows into the box under "One order per line". The columns are Name, Contact, Wording, Color, Size, Quantity, Paid, Address and Notes, and only Name is required. If your first line is a header with those names, your columns can be in any order. You can do up to 500 rows at a time.

Press "Check my rows" and Broidry shows you what it read from every line before anything is saved. Then press the button that counts them for you, which reads like "Add 3 orders". In the Paid column, type how they paid, like Venmo or cash, and that order arrives already marked paid. No email goes to any customer when you add these.

Open Add many orders at once

Move a batch of orders in one go

You can now move several orders to the same step at once. If you just finished stitching twelve shirts for a team, you mark all twelve as done without opening twelve orders.

Every order on your Orders page has a box at the start of its row. Click the box on each one you want, and a count appears above your orders saying how many you have checked off.

Open "Move the orders you checked off to", pick the step, like Making or Done, and they all go there together.

A "Download addresses" button gives you a spreadsheet of the orders you checked off, with each customer's name, email and mailing address in their own columns, ready for whatever you use to buy shipping labels.

Open your orders

Send a quote without making an order first

You can now build a quote for someone and send it to them as a link, without starting an order first.

Press "New quote" on your Today page or your Orders page. Build the price the same way you always do, then press "Save quote". Broidry shows you the quote link with a "Copy quote link" button, so you can paste it into a text, a Facebook message, or a DM.

Your customer opens the link, types their name and their email or phone number, and presses "Accept this quote". Their payment options show up right below it, and the quote becomes an order on your Orders page. Broidry also emails you when they accept.

If you would rather Broidry email the quote for you, type the customer's email address in the Customer box at the top of the quote, then press "Save and email the quote".

Charge for the digitizing first

You can now send a customer a quote that covers only the digitizing. An embroidery price depends on the stitch count, and you don't know the real stitch count until the design file is made.

In the quote builder, the first switch is called "What this quote covers". Choose "Digitizing only", then choose your digitizing price under "Digitizing (one-time)". The quote charges that price and nothing for the pieces.

The email and the quote page both tell your customer that this quote covers the design setup only, and that a second quote for the pieces is coming.

Save the answers you type over and over

You can now save a reply you give often and reuse it in your Inbox. Good examples are how your deposits work, how far out you are booking, or what you can't stitch.

In your Inbox, type your reply in the box and press "Save this as a reply I can reuse". A box opens that says "Give it a name so you can find it later." Type a short name, then press "Save it". After that, a "Saved replies" button shows above the reply box, with the number of saved replies beside it, like "Saved replies (1)". Click it and your list opens, with each reply under the name you gave it. Clicking a name puts that reply's words into the box. Nothing sends until you press "Send", so you can change it first.

Open your Inbox

Sort your shop page into categories and subcategories

You can now build the menu on your shop page with your own categories and subcategories. Buyers find what they came for faster. For example, a "Schools & Teams" category can have a subcategory for each school.

On your Products page, find the "Shop categories" card. Type a name under "Add another category" and press "Add category". To add a subcategory, press "+ Add a subcategory under" that category. Type the name and press "Add".

To put a product in a category, open the product and click the category under "Shop categories (optional)". A product in a subcategory also shows under the category above it.

On your shop page, your categories sit at the top of the menu. When a buyer picks one, the page shows only the products in it, and on a phone a row with its subcategories comes up. Each category also has a "Copy link" button for a web address that opens your shop page with that category already picked, so you can post it for a school or team.

Shops to watch

Hardin Made embroiders the things people use every day: wipeable pouches, backpacks and lunchboxes, tees, and a wreath sash. Every piece is made to order, and the shop has taken 18 orders on Broidry so far. Don't miss the bridal party PJ sets. Go take a look!

Go see their shop

Your buyers can pay you by card, through your own Square account

Broidry can now take card payments through the Square account you already have. Your buyer pays on your Broidry page, and the money arrives in the same Square balance as your market sales. Square pays it out to you on its normal schedule.

Your buyer sees one button showing their total, and Square runs the checkout behind it. They type their card details on Square's page, not on yours. As soon as they pay, Broidry marks the order paid and sends their receipt without you doing anything.

You turn this on from your Import page.

If you have never connected Square to Broidry, press "Connect Square". Square will ask you to allow it, and then you come straight back.

If you connected Square before this existed, your Import page is already showing you a box headed "Reconnect to take card payments through Square". Press "Reconnect to take card payments" inside that box. Your Square sales have been coming into Broidry the whole time. The card button is the only part that needed this extra permission.

This works for shops that charge in US dollars.

Open your Import page

Send a customer a link to pick their own design

There is now a link you can send a customer so that they fill in their own design details. It is meant for orders you took before you knew what each person wanted, like a preorder you ran in your Facebook group or a sign-up sheet you passed around at a game.

On your Orders page, press "Add an order" and enter just their name. Open that order. On it you will see a line with the customer's first name in it, offering to let them choose their design, and a "Copy design link" button next to it.

Press "Copy design link" and send the link however you normally talk to that customer. If their email address is already on the order, you can press "Email it to them" and Broidry sends it for you.

They open a page headed "Choose your design" that shows your shop name. They fill in their own color, their wording, their thread color and their lettering, and then choose "Pickup" or "Ship it to me". The page only asks the questions that apply to what they bought, so a tote bag never asks them for a size.

Their answers save onto the order you already made, so you do not have to retype anything.

The lettering part is my favorite. Instead of a list of font names nobody outside this business knows, they see their own words drawn in every font you offer, including the fonts you uploaded yourself.

Open your orders

Let a buyer pick the fabric for every letter of a word

If you do appliqué, your buyer can now choose a different fabric for each letter of whatever you are stitching for them. A name banner is the clearest example, where every letter comes out of a different fabric.

To make that possible, add your fabrics on your Products page, in the card called "What I offer", and give each fabric a photo. Once they are in, they appear together under "My fabrics".

After that, a buyer ordering an appliqué piece with more than one letter will see a button reading "Pick a fabric for each letter". They click a letter, then click the fabric they want for it, and Broidry moves them along to the next letter. A six-letter word takes six clicks.

Their choices come through to you spelled out letter by letter on your order page, your work sheet and your run sheet, like this: "O: Blue floral, P: Digital camo, A: Red gingham". You do not have to guess at the machine.

Open your products

Show buyers what's behind a price on a quote

You can now show a buyer the parts that make up each price on their quote.

I sent a quote last month where the biggest line just read "3 pieces $147.00". That is the kind of number a customer writes back to ask about, and then you are answering questions instead of stitching.

On a saved quote there is now a switch called "Show buyers the breakdown". Turn it on and your buyer sees what makes up that price: the stitching with its stitch count, the hooping, the handling, and any appliqué or puff. They see this on their quote page, on the printed quote sheet, and on the invoice. The rows add up to your total exactly.

The switch starts off. If you leave it off, nothing changes, and your buyer sees one price per item the way they always have.

Scan your work sheet to start and finish an order

Your printed work sheet now carries a scan code, and under the code the sheet says "Scan this to mark the order started or done".

Point your phone camera at that code and the order opens on a screen made for standing at your machine. It shows the proof, what you are making, and one large button. Press "Start stitching" as you hoop the piece. When the piece comes off the machine, the same button now says the piece is done, so press it again. Your customer's tracking page updates itself both times.

There is nothing to install and nothing to set up, because your phone's own camera reads the code. You do have to be signed in to Broidry, so a work sheet you hand to a helper is not a way into your shop.

Open your orders

Shops to watch

Thread & Bloom Embroidery started as a hobby between three sisters and turned into a real business, and their shop page tells that story in their own words. Right now they have a spirit wear collection up for a school team, eleven pieces on one deadline, so the whole batch gets made together. The chenille hoodie and the trucker hats are worth the click. Go take a look!

Go see their shop

Anyone can sign up for your emails right from your shop page

Until this week, the only way onto your email list was placing an order and checking a box at checkout. Someone who found your shop, loved your work, and was not ready to spend money had no way to hear about what you make next. There is now a sign-up box near the bottom of your shop page that anyone can use. They get a welcome email right away with a few of your current products in it, and after that Broidry emails them when you add something new. It gathers your new products up and sends them together, and it leaves at least two weeks between emails, so nobody on your list ever hears from you more than a couple of times a month. This runs on every plan, including free.

When a coming soon product goes live, Broidry emails everyone waiting

Open one of your products and check the box that says "Coming soon (build a waitlist)". Your shop page then shows a "Notify me" button on that product instead of an order button. When you uncheck the box and the product goes live, Broidry emails everyone who left an email address, on its own. Before this you got a list of names and had to write to every one of them yourself.

Open your products

Make a post

There is a new page in Broidry that builds a finished social graphic for you. It uses your shop colors, your products, and your shop link, and you can change the layout, the type, and the words on it. Download it and post it wherever your customers already are. Broidry doesn't post anything for you, and it doesn't save what you make, so download it before you leave the page.

Make a post

Give one customer her own price (Shop plan)

Say a sweatshirt is $78 in your shop, but you told one customer she can have it for $35, because she's a friend or she orders from you all the time. Until now you had to send her the regular link and tell her to ignore the price on the screen, or write her order down yourself in messages.

Now you make a discount code for her in Marketing like you normally would. Instead of giving her the code to type in, you click "Copy link" next to it and send her that link. When she opens it, the page already says $35. She never types anything, you never have to explain anything, and her order comes through filled out just like everyone else's.

Open Marketing

The Dream List: pitch the customers you wish you had (Atelier plan)

You name a customer you would love to work with, like a school, a team, or a company in town, and you add their colors and their logo. Broidry builds a private page just for them, with their name and their colors on your real products, and writes the pitch email in your voice. You send that email yourself from your own address, and you mark each one sent, won, or lost as you hear back. Nobody can find the page on their own, only the person you send the link to, and deleting a pitch turns the link off.

See the Dream List

Shops to watch

KAJ Southern Designs joined Broidry in the middle of August and has already taken 18 orders. Their page says they're booking about two weeks out, which is a good problem to have. Most of what they make is school spirit wear. Go take a look!

Go see their shop

Etsy orders land on your board by themselves

Broidry's official Etsy connection is approved and being switched on shop by shop! Connect once, and every new Etsy sale shows up on your board as a paid order with the buyer, item, personalization, and ship-by date already filled in. When Etsy marks a package shipped, the order closes itself here too, so you never retype an Etsy order again. The first shop to connect had a real sale land on its board that same night! Until Etsy turns the button on for your shop, the email-forwarding setup on the same page works today.

Set it up

Square sales come in on their own too

If you sell in person with Square, connect it once and every paid Square sale shows up on your board as an order, the same way.

Drop a .bx font on Broidry and we convert it for you

A .bx font only works inside Embrilliance, so Broidry runs your file through real Embrilliance on a real machine and turns it into a stitch font your shop can use. You get every letter back in a grid to look over, and nothing goes live until you say the letters look right.

Add your font

The holiday planner answers "does one more order fit?"

Broidry reads your queue, how fast you stitch, and your working hours, and tells you the real order-by date for the holidays. It puts that date on your shop page as a banner, and when you're full it flips to a waitlist all by itself.

Open the holiday planner

Buyers pick from a list instead of typing

Say you sell a towel where the customer chooses which dog breed gets stitched on it. Before, they typed the breed into a blank box and spelled it however they felt like spelling it. Now you build the list of breeds once, attach it to the towel, and buyers pick from your list. It works for anything with set options, like team names, mascots, and sororities.

Your shop on your own web address

Your Broidry shop can live at your own domain, like shop.yourbusiness.com, so your customers see your name in the address bar instead of ours.

Don't want to set your shop up? We will build it for you

If you signed up and setting everything up felt like too big of a project, reply to this email with photos of your work and your prices, and we will build your shop for you! We set up your products, your prices, and your page text as hidden drafts, you look everything over and change whatever you want, and one click makes it live. Nothing goes live until you say so.

Everything we can cover for you