Etsy embroidery order management
Etsy handles the sale. It does not handle the production: the spelling that needs confirming, the stitch file and thread numbers the order needs, the queue of what stitches first, or the orders that arrive through Facebook and text instead. Managing Etsy embroidery orders means putting all of that in one place. Broidry does it for machine embroidery shops specifically, imports your Etsy order history from the CSV you already have, and starts free.
The moment a customer messages you on Facebook, texts you, or orders a second piece directly, that order lives outside Etsy's order list. Most embroidery sellers run two or three channels, and Etsy can only ever manage one of them.
The personalization box is one text field. Buyers type the name in the note, in a message, in the wrong listing's box, or not at all, and the spelling nobody confirmed is the one that gets stitched. A remake on a personalized piece is the most expensive mistake in this work.
Etsy tells you what sold and when it ships. It does not know which stitch file, thread numbers, and font the order needs, how long it will run on the machine, or which piece has to stitch first to make its date. That is the half of the work order management software exists for.
This page is not an argument for leaving Etsy. Etsy's search puts your work in front of buyers you could not reach on your own, and for most embroidery sellers that discovery is worth the fees. The argument is narrower: Etsy's tools stop at the sale, and a personalized machine embroidery order is mostly what happens after the sale. The confirming, the stitching, the queue, and the repeat orders need a system of their own, and that system should also hold the orders Etsy never sees. How the two compare on fees and ownership is on the Broidry versus Etsy page.
Each of these maps to something that goes wrong for a real Etsy embroidery seller. If none of them sounds familiar, Etsy's own tools may genuinely be enough for you.
Etsy exports your orders as a CSV file, and Broidry recognizes the official export on its own. Your Etsy orders land next to the Facebook, text, and email ones as history, so your customer list is complete from day one.
An order that started as an Etsy purchase and one that started as a Facebook comment end up as the same thing: a customer, an item, a price, a status, and a due date on one list.
Broidry draws a preview on your real garment color in your real threads, the customer confirms the wording and placement, and the approval is stored on the order. No more stitching from a free-text box and hoping.
Your stitch files, thread colors by number, and fonts live in one searchable library, and each finished order records which of them it used. Repeat orders, which are where handmade shops make their real margin, take minutes to set up instead of an archaeology session.
Every paid order carries an estimated stitching time, and the piece due soonest sits on top. Orders that look like they will miss their date at your current pace get flagged before the date arrives, not after.
Broidry gives you your own shop page with your listings and prices on every plan, including Free. Etsy stays Etsy. The shop page is for the repeat customers and local buyers who come to you directly, so those orders get tracked instead of living in a message thread.
Three setups cover almost every Etsy embroidery seller, and each one is right for somebody. A spreadsheet, usually one row per order, works at low volume and costs nothing; it starts breaking when approvals, thread numbers, and due dates have to stay in sync by hand, and we wrote out exactly where in Broidry versus spreadsheets. The commercial shop-management products, Printavo from $109 a month and DecoNetwork from $239 a month plus an unpublished one-time license fee, are built for staffed print shops and are more product and more price than a solo Etsy seller needs; the full landscape is on the embroidery order management software page. And purpose-built order management at solo-shop prices is the gap Broidry exists to fill: free to start, $19 a month after.
Use an order list that is not owned by either channel. Broidry imports your Etsy orders from the official CSV export and takes Facebook, text, email, and direct orders as they come, so everything lands on one list with a customer, a price, a status, and a due date. At low volume a spreadsheet can do this too, and we wrote honestly about where that holds up in the Broidry versus spreadsheets comparison.
No, and it is not trying to. Etsy is where new buyers find you, and that discovery is worth what Etsy charges for it. Broidry manages the production side of every order, wherever it came from, and gives you a shop page of your own for the direct and repeat buyers who no longer need to find you through search. The full comparison is on the Broidry versus Etsy page.
Export your orders from Etsy as a CSV file and upload it. Broidry recognizes Etsy's official export format on its own, along with the exports from six other selling platforms, and shows you exactly what will land before anything is added. Past orders come in as history, so your customer list is not starting from zero.
The common approaches are the personalization box, a follow-up message asking the buyer to confirm the spelling, and a photo mockup sent through Etsy Messages for approval. The mockup approach is the reliable one, because the buyer sees the actual wording before it is stitched. Broidry builds that step in: it draws the preview on your real garment in your real threads, and the customer's approval is stored on the order.
The Free plan is $0 a month with the core features, a 2% fee on payments taken through Broidry, and 15 orders a month that were paid outside it, which includes orders paid on Etsy. Maker is $19 a month, drops the fee to 1.5%, and lifts that cap. Shop is $39 with a second seat and marketing tools. Atelier is $79 for shops running more than one machine. There is no contract and no cancellation fee.
Etsy gives you an order list, shipping labels, and Messages, which covers the selling side. It has no concept of stitch files, thread colors, machine time, customer approval of a mockup, or orders from other channels. Sellers who only sell on Etsy and do little personalization can run on Etsy's tools alone. Sellers doing personalized machine embroidery across more than one channel are the shops order management software exists for.
Broidry is order-management software for machine embroidery shops. Etsy orders import from the CSV export you already have, orders from Facebook, text, and email land on the same list, and the customer approves the piece before you stitch it. The Free plan is $0 a month, there's no credit card to start, and there's no contract.