Production, pricing, and money

Your turnaround: where the number is set and everywhere it shows

3 minute read

Your turnaround is the number of days you need from a confirmed order to a finished piece. Your shop's usual number is set in one place: your Pricing & settings page, on the Policies & shop details tab, on the line called "Turnaround & time away". A product that needs longer, like one whose blank takes weeks to arrive, can have its own number too. That part is further down this guide.

That line is not where most people look first. The Storefront page has a box called "Shop policies" with the hint "Turnaround, payment, returns" beside it, and it is natural to expect the number to be set there. It is not. That box holds words you write for buyers in your own voice. The number Broidry actually uses comes from the Pricing & settings page, and changing the words in the policies box changes nothing on any listing.

Set it

1
Open your Pricing & settings page and choose the Policies & shop details tab.
2
Click the line called "Turnaround & time away". It opens on its own page. The box labeled "Standard turnaround (days)" holds your number. Type the number of days you need.
3
Press "Save booking window". "Saved ✓" appears next to the button when it has taken.

Note: If you have never saved a turnaround, your listings leave the turnaround line off entirely rather than promising a number you never set.

Everywhere the number shows up

Your shop page tells buyers "currently booking about two weeks out", with the weeks worked out from your number. Every listing carries a line that reads "Typical turnaround: about 14 days once your order is confirmed", with your own number in place of 14. Change the number on the Pricing & settings page and both lines change at once.

A product inside a live drop counts from the drop's close date instead, because the buyer pays now and you stitch after the drop closes. Its line reads "Typical turnaround: about 14 days after orders close on September 22".

When a buyer asks for a date sooner than your turnaround allows, the order form tells them it is a rush and what your rush fee adds. They check a box to accept it. When Broidry prices the order at checkout (a product with a set price, or a shop that charges up front), the rush fee is part of what they pay, worked out from your rate card exactly as the order form described it. On an order you quote yourself, the quote builder opens with Rush order already turned on. If you turned off "The date they need it by" under Order form questions on your Storefront page, the form has no date box, so it offers the rush on its own: the buyer sees your rush price, checks "Need it sooner?", and only then picks their date. With no rush fee on your rate card, that form offers no rush at all.

Paid orders get their due date from it too. When an order is paid, with a deposit counting as paid, and the customer never gave a date, Broidry sets the due date to the payment day plus your turnaround, skipping past any time away. An order you move from New or Quoted straight into Making without marking it paid gets its date the same way, counted from that day. When you have saved the Machine & time settings tab on the Production page and your schedule is booked further out than your turnaround, Broidry uses that longer wait instead, the same one your shop page shows buyers. Your customer's order page calls this date "Estimated ready by", not "Needed by", because they never asked for it, and the order page shows it to you with (estimated) next to it. It only ever fills in a blank: a date the customer asked for, or one you typed yourself, is never changed. To change the automatic one, open the order and click Change on the Need by line.

Stop asking customers when they need it by

Your order form asks "When do you need it by? (optional)" until you turn that question off. With it off, customers read how far out you are booking instead, and each order gets its date from your turnaround when it is paid or moved into Making.

1
Open your Storefront page and choose the How customers order tab.
2
Under Order form questions, turn off "The date they need it by".
3
Click "Save how customers order".

Note: If your rate card has a rush fee, the form still shows "Need it sooner?" with your rush price, and only a customer who checks it is asked for a date.

Give one product its own turnaround

Some products take longer than the rest of your shop. If a blank takes two or three weeks just to arrive, your usual two weeks is not a promise you can keep on that one product, and raising your shop's number would change it on every product at once.

1
Open the product from your Products page, press "Show" next to "More options", and go to "Pricing extras".
2
Find the box labeled "Turnaround for this item" and type the number of days that product needs. It saves by itself when you click out of the box.
3
To go back to your shop's usual number, clear the box or press "Use my shop's usual turnaround".

Note: That product's page shows its own number, the order form counts the booking window and any rush from it, and a paid order for it gets its due date from it. If one order holds several products, like a cart with a hat and a smock, every piece gets the longest turnaround of the group, because the order is ready when its slowest piece is. A drop's ready-by date works the same way.

Time away

On the same page, under "Add time away", pick the first and last day you will be away and press "+ Add". The dates are saved the moment you add them, and the ✕ on a date range removes it straight away.

Days inside that range are skipped when Broidry works out the booking window your shop page shows and the due dates it fills in, so a week off in July never shortens the promise a buyer sees.

Note: Your turnaround is a promise to buyers. Whether your machine can keep it is what the Production page works out from your stitch speed and working hours, on its Machine & time settings tab. Christmas has its own tool there too, the Holiday planner, with its own guide called Your holiday cutoff, checked against your real queue.