Plans, fees, and the AI photo allowance

Broidry is free until you make a sale, and the free plan is the whole product, not a demo. Here is exactly how the money works.

The plans

Free includes the full order, quote, mockup, shop-page, and production toolkit, with a 2 percent fee on payments that run through Broidry, up to 15 orders a month, and up to 25 live products. Every order counts toward the 15, however your customers pay. Every paid plan has no order limit. The marketing engine (sales and discount codes included), your own domain, a second seat, AI photos, reading supplier invoices, and removing Broidry's branding come with the paid plans.

Maker is 19 dollars a month: unlimited orders however you take payment, up to 100 live products, all Broidry branding removed, a 1.5 percent fee, 50 AI photos a month, the invoice reader, and the full gift registry.

Gift registries are on every plan, Free included: a customer picks pieces, shares one link, and every gift comes to you as a normal order. The full gift registry comes with Maker and every plan above it. It adds a cover photo and a greeting, a countdown to the event, Most wanted tags, an order-by date, a link for gifts bought somewhere else, a thank-you list, a QR code, and printable cards for invitations.

Shop is 39 dollars a month: a 1.5 percent fee, up to 250 live products, the marketing engine, your own domain, a second seat so two people can sign in to your shop, as many machines as you run, all planned on one schedule, 150 AI photos a month, and 200 texts a month to your buyers.

Atelier is 79 dollars a month: everything in Shop, a 1.5 percent fee, no limit on live products, 300 AI photos a month, 1,000 texts a month to your buyers, 400 shop assistant exchanges a month, Snap the finished piece, the rush guard, up to 5 people signed in to your shop, each with their own sign-in, and first access to every new feature.

A live product is one you have switched on with Make it live, including one you keep off your shop page. Hidden products never count, so you can keep as many drafts as you like. At your plan's number, you can't make another one live until you hide one or move up a plan. Shops that were already open when these numbers started keep up to 100 live products on the Free plan.

If your shop moves to a plan that allows fewer live products than you have live, the ones that sold or were edited most recently stay live. The rest are hidden from your shop page that day. You get an email saying how many. Nothing is deleted. Each hidden product keeps its tile on your Products page with a Hidden label. Nothing goes live again by itself when you move up a plan. Once your plan has room, your Products page and your Billing page show a line with a "Make them live again" button. Click it and they go live again, the most recently sold or edited first, up to your plan's number.

Any paid plan can also be billed yearly, and a year costs the same as ten months, so two months are free.

Sales you took somewhere else

Broidry's fee only ever comes out of a card payment your customer makes on one of your Broidry pages: your shop page, a quote link, a group order, or a drop. That is the only kind of payment it can be taken from, because the fee is deducted from the card charge itself as it goes through. Which company handles the card makes no difference. A payment through Stripe and a payment through your own Square account are both payments through Broidry, and both carry the same fee your plan shows.

A sale you took somewhere else costs you no Broidry fee at all, even though the order shows on your board as paid. That means a sale rung up on your Square reader at a market, a sale on your Square online store, an Etsy sale, cash at your table, or a Venmo transfer. Those orders reach the board three ways: a connected Square account copies them over by itself, Etsy sale emails you forward to Broidry turn into orders, or you record the payment on the order yourself. In all three the money never came through Broidry, so there is nothing for Broidry to take. Square and Etsy still charge you their own processing fee on that sale, and that fee is the only one on it.

So Square sits on both sides of this rule, and where your buyer paid is what decides it. A card your buyer typed into one of your Broidry pages carries the fee. A sale you rang up on Square yourself does not. The guide called Square sales show up on your board automatically covers both halves.

You can check any single order. Open it and read the line under Payments: a payment that ran through Broidry says card, and one that did not names where you took it instead — Square, Etsy, Cash, whatever you typed. Only a card line can carry a Broidry fee.

The founding shops

The first fifty shops to open on Broidry are the founding group. If you are one of them, three things are true and they stay true: you get your first two months free, the Shop plan costs you 19 dollars a month instead of 39 for as long as you keep it, and you carry a numbered Founding Shop badge you can put on your own page and posts.

The founding rate is only on the Shop plan, because Maker already costs 19 dollars and Atelier stays at its normal price. The founding rate itself never expires or converts to a higher rate later. If you hold a founding badge, the price you see on your Billing page is already the founding price, so you are never quoted a number you will not be charged.

The free months are the one part that ends, and Broidry makes sure the end is never a surprise. Your Today page shows a countdown card for the last thirty days, and the day it happens you get one email saying exactly what changed and what did not. Your founding price stays either way. If your shop has more live products than the Free plan allows that day, the ones that sold or were edited most recently stay live. The rest are hidden from your shop page. Nothing is deleted: your shop keeps running, and if you were using your own domain, it sends buyers to your broidry.com page for fourteen days instead of showing an error, so no link you have handed out ever breaks while you decide on a plan.

The countdown card links to a page called Your founding window, at broidry.com/dashboard/plan. It shows what your shop has already run through Broidry, what keeps working on the Free plan and what stops, and a finder that checks which web addresses are free to buy for your shop name right now. The button at the bottom starts the Shop plan at your founding price. You can also keep Shop from your Billing page while your free months are still running: the Shop card there, marked Your plan, has a button reading "Keep Shop for $19 a month" (or "Keep Shop for $190 a year" with Yearly picked above the plans), and nothing is charged until your free time ends. The free months cover the Shop plan only, so if you pick Atelier instead, it is charged the day you pick it. The page is only there for founding shops whose free months are ending or have ended; everyone else sees their plan on the Billing page.

The AI photo allowance

Photo-real mockups and listing photos draw from one shared monthly pool. The Billing page shows the pool, how much you have used, and the date it resets. It resets every month at the same moment you opened your shop, so a shop opened on the 13th refills on the 13th. Changing your shop's time zone does not move it.

If a picture comes out looking artificial and you report it before saving it anywhere in your shop, the credit goes back to your pool. A picture you saved doesn't get its credit back, and a reported picture can't be saved afterwards. Reports are capped at ten a month, which is high enough that honest reporting never runs out and low enough that the refund cannot be used as a way to make free pictures.

Daily limits on the AI tools and uploads

The AI writing tools are on every plan, Free included: Draft a reply, Write my listing, Help me write this, and reading a thread color card. Each one has a daily limit for your shop, set far above a busy day: 200 a day for most of them, and 40 for reading a color card. If your shop reaches one, the button tells you. It works again the next day. The help chat answers up to 200 questions a day.

Each new message from a customer gets a drafted reply, up to 100 a day for your shop. After that, messages still arrive as usual, without a draft.

Your shop can upload up to 2 GB of photos, videos, and files a day. A customer can add up to 20 photos a day to an order from their order page, and 200 MB in all.

If your card gets declined

Cards expire, banks reissue numbers, and a renewal fails. When that happens Broidry tells you twice: an email that says your card was declined, and a red banner across the top of every page in your dashboard until it is sorted out.

Nothing about your shop changes while the card is being fixed. Your orders, your listings, your shop page, and every feature on your plan all keep working exactly as they did, and none of your customers can see any of it.

To fix it, open your Billing page and click Update your card. That opens your card settings, and the new card is charged right away for what is owed. Stripe tries the old card again a few more times in the meantime. Until the payment goes through you can't change plans; the Billing page asks you to update your card first.

If the payment still hasn't gone through 21 days after the first decline, your shop moves to the Free plan on its own. If you have more live products than the Free plan allows, the ones that sold or were edited most recently stay live that day. The rest are hidden from your shop page. The email about the declined card gives you the date, and so does the Billing page. Nothing is deleted — you keep every order, listing, design, and customer — and clicking Update your card on the Billing page, which pays what is owed, brings the plan back whenever you want.

How to unfreeze a frozen order

The free plan covers 15 orders a month. Your 16th real order in a month is frozen, however your customers pay. A frozen order is still yours: you can open it, edit its details, message the customer, and cancel it. Your buyer can still pay for it by card. What a frozen order cannot do is move forward under your own hand. You cannot change its status or its stage, add a tracking number, mark it fulfilled somewhere else, make or send a mockup for it, send a quote or a balance reminder, print its work sheet, open it at the machine, put it on the schedule, or give it a shipping label. It is left off the printed list from your Orders board and off a drop's or group order's production sheet. The sheet says how many were left off. You can still save a price on it in the quote builder, but the quote is not emailed. Broidry's own payment reminders to your customer stop too. An order that got one of its month's 15 is never frozen later. The one exception is new work on an old order: moving a Done or Canceled order from an earlier month back to an earlier step counts it as one of this month's orders.

To unfreeze every frozen order now, move to the Maker plan at 19 dollars a month from your Billing page. Paid plans have no order limit.

Otherwise a frozen order waits for a later month. It does not unfreeze by itself on the 1st. Each month's 15 go first to the orders that have been frozen the longest. The rest go to that month's new orders. If 20 orders came in during October, the last 5 are frozen. In November those 5 get the first 5 of November's 15. November's own orders get the other 10.

A frozen order you cancel stops waiting, so it never takes one of a later month's 15. The same goes for an Etsy or Square order that Etsy or Square marks done while it is frozen.

An order counts in the month it became a real order. That is the day it was placed, or the day your customer accepted a quote you started on its own, or the day the card went through for an order paid at checkout. A quote you started on its own can be priced and sent before anyone accepts it. A mockup, a work sheet, or a label for it waits until your customer accepts it. Moving it to Paid, Making, or Done yourself counts it that day. The month runs on your shop's own time zone. A change to the time zone counts from the next month. Orders you imported as history do not count until you move one back onto your Orders board.

Orders that come in from Etsy or Square count toward the 15 like any other order, and they freeze the same way. Etsy and Square can still mark those orders paid and done on your board, because that is Broidry reflecting what happened on Etsy, not work Broidry is doing for you.

Your Billing page shows the number as it climbs, so you can see it coming.

If you cancel, or your plan ends

You can cancel any paid plan from your Billing page: click Manage or cancel, and Stripe's page lets you end the plan at the close of the month or year you already paid for. The moment you do, Broidry emails you the exact date your plan ends, and the same date shows on your Billing page until then. You keep everything on the plan until that day and you are not charged again.

If you change your mind before the date, click Manage or cancel again and choose Renew plan. The cancellation is undone on the spot.

To move to a different paid plan, you do not need to cancel. Click the Upgrade to or Switch to button under the plan you want on your Billing page.

Moving up starts the bigger plan today. Your card is charged the new plan's price right away, less the unused part of your current plan. Your billing date moves to today. The page reloads on the new plan once the payment goes through. If the card is declined, nothing changes and nothing is charged.

Moving down takes effect when the month or year you have already paid for ends. You keep everything on your current plan until that date, the Billing page shows it, and the smaller plan's price is what is charged that day. If the smaller plan allows fewer live products than you have live, the ones that sold or were edited most recently stay live that day. The rest are hidden. You get an email saying how many. To stay on your current plan instead, click the Keep button on your current plan's card before then.

If you had already canceled, picking a new plan this way undoes the cancellation, and you keep paying on the new plan.

On the day a paid plan ends, for any reason, your shop moves to the Free plan and you get one email that lists exactly what changed — for example that the Powered by Broidry mark is back on your emails, or that a second seat is locked. Nothing is ever deleted. Every order, listing, design, customer, and message stays in your shop, and your shop page stays live. If you have more live products than the Free plan allows, the ones that sold or were edited most recently stay live. The rest are hidden from your shop page. The same email says how many. To go back to the plan, open your Billing page and click Upgrade under it. To make the hidden products live again after that, click "Make them live again" on your Products page.

Teammates who sign in to your shop

On the Shop plan two people can sign in to your shop, you included, and on Atelier five. On Free and Maker it is just you. To add someone, open your Security page and find the card called Who can sign in. Type their email address and click Send invite. The link in their email works for 7 days, and they choose their own passphrase. A teammate works the shop day to day with you, but only you can change the plan, delete the shop, or invite and remove people.

If your shop moves to a plan with fewer seats than the people on it, you always keep your own sign-in. Teammates fill the seats your plan has in the order they joined, and the ones added most recently, past the count, can't sign in or use the shop. When they try, Broidry tells them which plan your shop is on and that you can upgrade it. On the Who can sign in card, each of them reads "teammate, can't sign in on your current plan".

Nothing of theirs is deleted. The moment your plan has a seat for them again, they can sign in as before. That happens when you upgrade on your Billing page, or when you remove a teammate who was added before them.

Yearly plans: a heads-up before the renewal

If you pay yearly, Broidry emails you one week before the renewal date to say the card on file is about to be charged for another year. If everything is fine as it is, there is nothing to do. If you want to change plans first, open your Billing page and click the Upgrade to or Switch to button under the plan you want. If you want to change the card or switch to monthly, click Manage or cancel on the same page. Monthly plans renew on the same day each month and do not get this reminder.

If Stripe switches off your card payments

Once in a while Stripe stops taking card payments for a shop until it gets one more piece of information, most often a photo ID or a bank detail. When that happens to you, Broidry emails you the moment it does and puts a red banner across the top of your dashboard. Until it is fixed, your customers cannot pay you by card on your shop page or order links; everything else about your shop is unchanged, and money already on its way to your bank still arrives.

To see what Stripe wants, open your Money page and click Finish setup. Stripe opens in a new tab and shows you exactly what it needs. When it is satisfied, card payments come back on by themselves and the banner goes away.

Turning card payments off yourself

You can stop taking card payments whenever you want, and you do not have to finish setting Stripe up first. Open your Money page and find the Stripe card. Its top line reads "Card payments are on" once Stripe is working, and "Take card payments from your customers" if you started the setup and never finished it. Either way, a line lower down on that same card asks "Want to stop taking cards?", and the "Turn off card payments" link is on that line. Broidry asks you to confirm, then unlinks your Stripe account from your shop.

Right away, buyers stop seeing the "Pay by card" button on your shop page and order links. They can still pay the other ways you list under "How buyers pay" on your Pricing & settings page, like Venmo, PayPal, or a check. A group order keeps working too: each person saves their spot, is shown those same ways to pay you, and you mark their spot paid when the money arrives. Live drops stop taking money, because those run on card payments. Money already on its way from Stripe still reaches your bank, and your Stripe account stays yours. To take cards again later, click "Set up" on the same card and Stripe links the same account back.

If your card payments run through Square, the Square card on your Money page has a "Disconnect Square" link. Orders already on your board stay exactly as they are, and your Square sales stop coming into Broidry until you connect it again. Any Square payment page a buyer has not paid yet is closed too.

Change the email address you sign in with

The address you signed up with is the one you sign in with, and it is also where every order email goes. You can change it yourself, without asking us. Open your Security page and find the card called "Your email address". Type the address you want under "New email address", type your passphrase under "Your passphrase", and click "Send me the link".

Broidry sends that link to the new address rather than the old one, so an address with a typo in it can never lock you out. Until somebody opens the link from the new inbox, the card says "Waiting on" followed by the address, you keep signing in with your old one, and nothing is locked. There is a "Cancel this change" link on the same card if you change your mind. The link works once.

If someone referred you

If you opened your shop through another embroiderer's referral link, your first ninety days are better than the standard free plan: you can take 30 orders a month instead of 15, and the fee on card payments is capped at 1 percent instead of 2. This is automatic — there is nothing to claim. If the numbers on your Billing page do not match the free-plan numbers above, this is usually why.

You can also refer other embroiderers yourself. The guide called Refer other shops and earn a share explains how that side works.