Production, pricing, and money
When you get paid, and where the money goes
3 minute read
When a customer pays by card on your shop, that money is on its way to your own bank account. Here is the route it takes, why the very first payment takes longer than the rest, and where you can watch it move.
Where the money goes
Card payments run through Stripe. When you turned card payments on, you connected a Stripe account of your own and told it which bank account to pay into, and that is where the money from every card order goes. Broidry never pays you by hand and never decides when you get your money — Stripe moves it to your bank on its own schedule.
Your shop is the seller of record, so your shop's name is what your customer sees on their card statement. An unfamiliar name on a statement is the most common reason a customer disputes a charge they actually made.
Why your first payout is slow
Your first payout is the slow one, and that is normal. Stripe holds the first payout for roughly 7 to 14 days after your first sale. Every new account goes through this wait, no matter who the platform is. It is not a sign that something is wrong with your account, your bank details, or your sale.
After that first one clears, payouts settle into a regular rhythm and money reaches your bank far faster.
Where to see your money
- 1Open the Money tab in your dashboard. It shows what you have collected, what is still owed to you, and your profit estimate — that is what your orders are worth.
- 2On that same page, find the card payments card and tap See my payouts. It opens your own Stripe dashboard in a new tab, and you do not need a separate Stripe password — the link signs you in.
- 3Stripe is where you see the cash itself: your current balance, the exact date your next payout reaches your bank, which bank account it lands in, and the fee taken on each charge.

The fees that come out
Two things can come out of a card sale. The first is Stripe's own processing fee for handling the card, which on most cards runs about 2.9 percent plus 30 cents; Stripe's pricing page is the authority on that number, not us. The second is Broidry's fee, which depends on your plan and is zero on some of them.
Your exact Broidry fee is shown on your Billing page in plain numbers, and the guide called Plans, fees, and the AI photo allowance explains what each plan charges. Both fees are recorded as expenses automatically, so the profit estimate on your Money tab has already accounted for them.