What your customers see

Your customers never see your dashboard. They see a small, calm set of pages, each one reachable from a link, with no app to download and nothing to pay for. Knowing their side helps you answer questions in one message instead of three.

Their journey

Ordering: your shop page walks them through the piece step by step — the steps follow what you turned on, like placement, wording, font, and thread — and they confirm the spelling themselves before submitting. If a product uses appliqué, they pick the actual fabric from your fabric shelf, and if you attached a choice list (pick your breed, pick your school), they answer it right in the form, so the answer arrives on the order instead of in a follow-up message. If the product has a set price, the form tells them payment is the next step, because it is. If it is custom work and you quote first, the form says plainly that no payment is due yet.

Before ordering: some customers are not ready for the form — they have half an idea and a picture. Your idea link gives them a small set of questions (the occasion, the item, the words, the colors, the deadline, a photo) and lands the answers on your Leads page as a complete lead, so the conversation starts organized. And if a drop is live, they can shop the whole collection and pay for several pieces in one cart. During a holiday crunch, your page shows the order-by banner — and once you are full, a waitlist signup instead.

The quote: when you send a quote, they see the itemized lines and accept with one click. Nothing is owed until they say yes.

Tracking: their order link shows where things stand in plain words, from quoted to on the machine to done, so they do not have to message you for updates.

Approving: if you send a mockup or a proof, they approve it from the same link, and the approval is stamped with the date and time. That stamp protects both of you if anyone remembers things differently later.

Questions: the ask box on your shop page starts a conversation that lives on one page. They get an email alert when you answer, and the whole thread stays in one place instead of scattering across inboxes.

Reviews: after the piece is done, they can leave a review only if they actually bought from you. Stars on Broidry cannot be bought or faked.