Products and how buyers order them

A product is one thing a buyer can order from your shop page: a name, a price, photos, and the choices you offer, like colors and sizes. You add and edit them on the Products page. A product opens as one page: its photos, name, price, item type, and whether buyers personalize it are at the top, and everything else sits under "More options" at the bottom, where "Show" opens the section and "Hide" closes it. Under the words "More options" is a button for each group in it, like "Colors and sizes" and "Pricing extras": click one and the section opens right at that group. The row of buttons stays at the top of the screen while you scroll the section, and a "Hide more options" button sits at its end. The section is closed every time you open a product, so a product page stays short until you ask for the extras. Every change saves by itself as you make it. The first time you open a product after October 15, 2026, a note at the top says the page got an upgrade and offers "Show me around", a short tour that lights up each part of the page in turn; "Got it" closes the note and it does not come back.

The setting that matters most is the one people skip. Every product is set to one of three ordering modes, and that mode decides what your buyer is asked when they order. Get it right and the order arrives complete. Get it wrong and you are back to messaging someone to find out what they actually wanted.

The four tabs on a product

Open a product from the Products page and it has four tabs across the top: Item details, Item options, Photos & video, and Pricing & policies. Item details is the name, the short line and the description buyers read, and the category it sits under on your shop page; press "+ Add a new category" there to make a category without leaving the product. Item options is what the product is and what a buyer can choose on it: the shape, the exact garment, the colors and sizes, the placements, and your choice lists. Photos & video holds the pictures, and "Set cover" on any one of them makes it the picture buyers see first. Pricing & policies is the price, the sale setting, the turnaround, and the returns promise for this one product.

Under Item options, the garment card lists the blanks you have picked for this product. Press "+ Pick one of your other blanks instead" to see every other blank on your Supplies page and check a different one, and "Hide your other blanks" to fold that list away again.

Under Pricing & policies, "Turnaround for this item" lets one product promise a different number of days than your shop does. Press "Use my shop's usual turnaround" to take the product's own number off, so it follows the number on your Pricing & settings page again.

On Photos & video, the mockup card is where you drag a box onto a photo for each placement so buyers see their words drawn on that photo. "Turn the photo mockup off" takes those boxes off and buyers see the plain photo again.

The photo studio on the same tab makes listing photos from one picture. Under each result, "Almost right? Ask for a change" opens a box where you type what to change and the studio draws it again, and "This looks AI-made" takes that result off your drafts for good and sends it to Broidry to look at.

What kind of item it is

On the Products page, click "+ Add a product". The first thing Broidry asks is what kind of item it is: a hat, a beanie, a tee, a polo, a quarter-zip, a jacket, a vest, a scrub top, an apron, a sweatshirt, a blanket, a tote, and so on. That answer is the item's shape, and it decides which spots a design can go in, because a hat has a front and a sweatshirt has a chest, two sleeves and a back. It is not the exact garment — you pick that, a Richardson 112 or a Gildan 18000, inside the product under "More options", in "Colors and sizes".

If you get it wrong, or you change your mind later, open the product and change the Item type menu near the top, right under the price. Your name, price, photos and description all stay. The only thing that changes is which spots you can put a design in, and any spot that does not exist on the new shape drops off, which is why a sweatshirt's sleeve spots are not there after you switch it to a hat.

Products that come in from an Etsy or Square import arrive with the item type already guessed from the name of the listing. Check that column in the import preview before you bring them in, because the guess is only reading words — a name that does not say what the item is, like "Game Day Ready," has nothing to go on and is filed under Something else.

The three modes

"Can buyers personalize this?" is a set of boxes, and you check everything a buyer can do on this product: add names or words, send a logo, pick a design from your library, in any mix. A product where buyers can send a logo, a name, or both has "Buyers send a logo" and "Buyers add names or words" checked. The order form has an "Add your logo" step and the words step, and each order needs at least one of them: a logo, words, or a logo and words together. The last box, "Buyers get it exactly as shown", is for a piece with nothing to personalize and turns the others off.

"Buyers add names or words" is the normal custom-embroidery mode. The buyer types their wording, picks a font and a thread color if you offer those choices, and confirms the spelling before submitting. Use it for name sweatshirts, monogrammed totes, personalized anything. On the product, under "Let buyers pick the thread color", the "Which thread colors?" list lets you check the few colors this one product offers, like navy and gold for a team. Leave them all unchecked and buyers get the colors you picked under "Colors buyers see" on the Supplies page, or your whole drawer if you never picked any.

To offer only some of your fonts on one product, like just your satin stitch fonts, open the product, press "Show" next to "More options", and in "Lettering and design" turn on "Let buyers pick the font on this product". A list called "Fonts offered on this product" shows under it. Check the fonts you want and leave the rest unchecked, and the order form's font step offers only those. To take appliqué off that product, set "Appliqué lettering on this product" a little lower on the same page to "Not on this item". Buyers on that product then type words that stitch in thread only. "Shop default" follows the Appliqué section of What I offer, "Offered" adds your appliqué fee when a buyer picks it, and "Offered, price covers it" adds nothing. A set design cut from the buyer's fabric still asks its fabric question with appliqué lettering set to "Not on this item", so one product can have a set appliqué word in the buyer's fabric and small words they type in a thread font under it.

If buyers type their words but you choose the font, turn off "Let buyers pick the font" and check the font you stitch it in. On a product with two or more spots buyers type on, you can check more than one font. Then open each spot's Edit and choose its font under "Font for this spot", like a last name in one font with a script word under it in another. Every order stitches that spot in its font. Buyers are not asked.

"Buyers send a logo" is for business work. Checked on its own, the buyer uploads their logo file instead of typing words, which is what a team, a salon, or a contractor ordering shirts actually needs. Checked together with "Buyers add names or words", the form has an "Add your logo" step and the words step, and the buyer sends a logo, types words, or does both. A spot left without words is where the logo goes. Either way their file arrives attached to the order. On a product with only "Buyers send a logo" checked, when every piece also gets a person's name, like a company logo on the left chest and a first name on each of 24 polos, check "Buyers put a name on each piece" under it. The size step then asks for one row per person, their name and their size, and the names come to you on the order page, on the order's card on your board, on the work sheet and on the packing slip. A buyer with the names already in a list presses "Paste a list" and pastes it, one person per line with the size after a comma, like "Priya, M". You pick the font and thread for the names. On a product that charges its listed price at checkout, "Add per name" is what one name adds to the price of a piece; leave it at 0 when the name is included. A price above 0 shows on the product page under "Options that change the price" and on the size step, so the buyer knows it before the total. On a product you quote, price the names in your quote. Which to use: check "Buyers add names or words" with the logo when the buyer should type and style their own words, and "Buyers put a name on each piece" when you decide how the names look and the buyer only sends the list.

"Buyers get it exactly as shown" is for a piece that is not personalized at all — a finished design you stitch the same way every time, or an item you have already made and want to sell. The buyer picks their size and color and orders it as photographed. Broidry changes the buyer-facing wording to match: the button reads Order this piece instead of Personalize yours, and the form stops asking for wording and fonts, because there is nothing for them to type. If you want buyers to be able to choose the thread color anyway — the same design stitched in their team or school colors — turn on "Let buyers pick the thread color" under that listing's "More options", in "Lettering and design". A buyer who skips it gets the colors in your photos. If your photos show the design in more than one thread color, so "as shown" would not tell you which one to stitch, also turn on "Buyers must pick a thread color" right under it. The order form then has no "As shown in the photos" choice, and the buyer cannot finish the order until they pick a color. Under that switch is "Let buyers color each letter": on, a buyer who has picked a thread color can press Color each letter and give every letter its own color; off, the whole word is stitched in the one color they picked and the button is not shown. Everything else a buyer could have chosen goes quiet: the wording, the fonts, the spots, and the reference-photo upload, which grays out so it cannot be switched on for a piece where a photo would change nothing.

There is one more choice you can hand a buyer on a piece sold exactly as shown, and it is for appliqué. If the design is cut from fabric, turn on "Let buyers pick the fabric" on that set design. The design itself never changes. The buyer only picks which fabric the letters are cut from, off your fabric shelf, and every order names the fabric so nobody has to message you to ask. Answering is required, because the fabric is what the letters are made of.

The fabric a buyer picked shows at the top of the order, in its own Fabric column beside Color and Size, with the photo from your fabric shelf. It also prints at the top of the work sheet and shows on the order's card on your board, in both the card view and the list view. On a group order, open the production sheet and the "Fabric to cut" card counts the pieces for each fabric, split by garment color and size, so you can cut everything from one fabric in one sitting. Your buyer sees the fabric and its photo on their own order page, and the fabric's name is in their confirmation email.

Under that switch is a list of your shelf. Leave every fabric unchecked to offer the whole shelf. Check off a few and buyers see only those, which is how you list the school crewneck in the six fabrics you photographed it in.

When your photos are a mockup

Sometimes you list a piece before you have made it, so the photos show your design on a garment or in a color you have never actually made it in. Open the product, press "Show" next to "More options", and under "Photo mockup" there is a switch called "These photos are a mockup". Turn it on for any product whose photos are not of a piece you actually made.

With it on, the order form tells buyers the photos are a mockup. It no longer says the piece is made exactly as shown in the photos. Before buyers can order, they check a box that says "I understand the final product will look slightly different". The order cannot be placed until they check it. That holds on the order form, your shop page's cart, a group order, a collection page, and a gift registry, where both the registry person and the gift buyer check it.

If you build an order for this product yourself and send the quote, your customer checks the same box on the quote page before they can press Accept this quote. A customer who already checked it on the order form is not asked again.

The order page shows a line called Mockup photos saying the buyer checked the box. It stays off the order's card on your board, because it is not something you act on at the machine.

A copy you make with Duplicate keeps the switch on. The switch is not there on a product set to "A file to download", because there is no finished piece to look different.

Selling something the buyer just sends a file for, at a set price

A gang sheet, a patch run from the buyer's own artwork, a print made from a file they already have: the buyer is not choosing a thread color or typing a name, and you are not quoting it, because the price is the price. Open the product, set "Can buyers personalize this?" to "Buyers send a logo", and check the box under it, "Charge the listed price at checkout (no quote)". Then, under Pricing, set the product to Priced with the number you charge for one.

With that box checked, the order form for this product asks three things: how many, the file (up to 6 image files as JPG, PNG, or WebP), and an optional note. With "Buyers put a name on each piece" checked as well, how many becomes one row per person, with their name and their size. It never asks for a color, a spot, a font, a thread color, or any wording. The buyer pays your price times how many, the same way any priced product is paid for, and the order shows up on your board paid. The first file is on the order the way a logo upload always is, and any more files are in the order's messages, in one message from the buyer.

Leave the box unchecked and a "Buyers send a logo" product works as it always has: the buyer uploads their logo, the order comes to you as a quote request, and you set the price after you have looked at the file.

How this product is made

Not everything an embroidery shop sells is embroidered. If you also print, engrave, or do something else, say so on the product itself. Open the product, press "Show" next to "More options", and under "How it's made" there is a menu called "How this product is made" with ten choices: "Embroidered", "Printed (DTF or DTG)", "Sublimated", "Vinyl (HTV or decals)", "Screen printed", "Rhinestone or spangle", "Engraved", "Sewn", "Other custom work", and "A file to download". Quilting or anything else you make to order goes under "Other custom work". Every product you already have is set to "Embroidered", so nothing changes until you change it. Printed, sublimated, vinyl, screen printed, and rhinestone products all price by the size of the print when you leave their price box empty, the same way (see Priced by the size of the print below).

Once your products are made more than one way, the Products page shows a Made by row above the cards: Every kind, Embroidered, Printed, and so on, each with its count. Press one to see only those products. While one kind is showing, the cards cannot be dragged into order; press Every kind to drag again.

Your shop page can say how each product is made, in a small word above its name on the tile: Embroidered, Printed, Engraved. On Shop page settings, under "What your page shows", the menu "How each product is made, on its tile" is Automatic, Always, or Never. Automatic shows the word only when your products are made more than one way, so a shop that only embroiders never gets it. A product offers your buyers only the designs from your library made the same way: a printed tee offers your printed designs, an embroidered crewneck your stitched ones.

That one setting rewrites what the buyer reads. A printed piece never says "stitched" anywhere: not on the order form, not on the review step, not on the confirmation page, and not on the quote line, which says printed instead of embroidery.

It follows the order out of the app too. The emails your customer gets say printed, not stitched: the estimate promises nothing is printed until they have approved it, and their payment receipt puts them on your print schedule. So do the ready-made messages on the order page — the proof waiting on them is a print proof, not a stitch-out.

It also shapes what Google shows for your shop. If you leave the Search title and Search description boxes blank on the Getting found on Google tab of your Storefront page, Broidry writes them for you. They only name a craft you named yourself: one you set on a product, or embroidery when your shop name, your About, or a product's name or description says it. Mark your products "Printed" and your shop shows up as Custom Printing. If your shop name says embroidery and some products are marked "Printed", it shows up as Custom Embroidery & Printing. Until you've said either way, it names what you sell, like Custom T-Shirts, or Custom Apparel before you add any products.

It changes the price too, because your rate card counts stitches and a print has none to count. A printed, engraved, or "Other custom work" product charges the price you typed on it, plus any size or add-on charges you set, exactly the way a product sold as shown does — your rate card is never asked about it. A printed or engraved product you leave without a price in its "from $" box is priced from your print sizes or engraving materials instead, which the section "Priced, or Quote me" below explains. On the owner side, a quote built from that product opens with Price this item myself already on and the work line already named (Printing, Engraving, or Custom work), so you type what the job is worth instead of a stitch count. You can rename the work line on the quote, for example to Sewing, and that name is what your customer reads.

The embroidery-only choices — appliqué, 3D puff, and thread color — only apply to embroidered products, so they stay put when you mark something printed.

The one thing it takes AWAY is a time estimate. Your Schedule works out how long a job will take by dividing its stitch count by your machine speed, and a printed piece has no stitches to count. Rather than show you a finish date built on a number nobody measured, Broidry shows none: the order sits on your list marked no time estimate, and it does not book machine hours or push the stitched work behind it. Your ship date still counts, so a printed order that is past its date still shows up as overdue.

Colors and sizes belong to the garment

Under "More options", in "Colors and sizes", the box "Which sweatshirt from your Supplies page is this?" (it names your product's item type) is where you check the blank the product is stitched on, and right below that you fill in the colors and the sizes it comes in. Those two lists are shared by every garment you checked, but a buyer never picks from them the way you see them. A buyer picks their garment first, and is then offered only the colors that garment comes in and the sizes it is made in. If your listing offers a Gildan 18000 and a Comfort Colors 1566, someone who picks the Gildan cannot be sold Salmon, because Gildan does not make it.

So the click-to-add swatches are listed under the name of the garment they belong to, one row per garment, and under your chosen colors Broidry writes out what a buyer actually sees for each one. The sizes card does the same thing, which is how one listing sells youth sizes on the garment that has them and adult-only on the garment that does not.

The color step on your order form is titled "Pick your color" unless you give it your own words. Under the swatches on the Colors card is a box, "What should the color step say?". Type the title you want, like "Choose Your Strap Color" when the colors on the listing are the strap's rather than the bag's, and that is what your buyers see on the first step of the order form. Empty keeps "Pick your color".

One line there is worth reading closely. If it says a garment shows every color it comes in, none of the colors you picked exist on that garment, and Broidry falls back to its whole chart rather than leave a buyer with nothing to choose. Either add a color that garment really comes in, or take that garment off the listing.

Sizes only narrow for a garment that has its own sizes entered. Open the garment on the Supplies page and fill in the Sizes card with what it comes in, like Youth XS through Youth XL for a youth hoodie. The Sizes card has one-click runs for baby (Newborn through 24M), toddler (2T through 5T), kids (4 through 14), youth, and adult, and you can type any size of your own. A garment's own sizes are what a buyer is offered, on a product and on the custom form alike: a kids' tee sized 6M through 12 is sold in 6M through 12, never in adult sizes. The built-in item types include a baby onesie, a bib, and a burp cloth for baby work. If a garment you checked on a product has no sizes entered, a yellow note under the product's sizes says so, because a buyer who picks that garment is shown every size on the product, even ones it is not made in.

A product offers only the garments checked on it. Adding a garment to your Supplies page never puts it on a product by itself, so a youth crewneck you add never shows up on an adult crewneck product. To sell a design in youth and adult sizes, check both garments on that product.

The checked garments are listed the way buyers see them, and the form opens on the first one. Each checked garment has Move up and Move down arrows, so to offer the cheaper tee first, move it to the top. The arrows on the Supplies page only rearrange garments within one item type; how they are arranged on a product is set here.

The garments you can check are not limited to the kind of item the product is. A design you sell on a crewneck, a hoodie, a quarter-zip and a tee is one product with all four checked — you do not need a near-copy of the listing for the tee. The list opens on the garments filed under this product's own item type, plus any you already checked. If your Supplies page has no blank of this product's type yet, the box says so and offers one button, "Add a burp cloth to Supplies now" (it names your product's type): one press puts the blank on your Supplies page, named after the product, and checks it here, and you can fill in its brand, style number, colors and cost on Supplies anytime. A line under the button then says what was added, with an "Undo" button next to it: press Undo and that blank comes off your Supplies page and off this product in one step, in case the press was a mistake. Your other garments are one click away: click "+ Pick one of your other blanks instead" under the list to show them, and each of those rows says which item type it is, so you can see what you are checking. Whichever garment the buyer picks is the one they get: the page draws it, offers that garment's spots, and narrows the colors and sizes to it. Words a buyer already typed are kept wherever the new garment has the same spot and dropped where it does not, because a full back cannot be stitched on something that has no full back. Prices still have to work across the whole set, so a crewneck checked beside a cheaper tee needs to carry its own difference or you cover it.

If none of the garments on your Supplies page is the same item type as the product, like a bandana product in a shop with no bandana garment, the box says so and offers one press that adds it. The choices that go on the product, like the design, the font and the thread color, are in "Lettering and design" under the same "More options".

Checking off just one garment works the same way, whatever item type it is filed under. A beach towel product set to Something else, with your towel checked off, is stitched on that towel: the buyer is not asked to pick, and the order page names the towel under What it's stitched on.

When a product offers more than one garment, the buyer has to pick one before they can order. Until they do, "Which garment you'd like" is on the list above the order button, and "Go to that step" under the list takes them to the garment step.

A product with no garment checked has no garment on its order form, and its orders do not name one. That is right for a piece that is not one of your garments, like a quilted bag you made or a pouch you buy one at a time. To have the order say what a product is stitched on, check off that garment, or press "Add it to Supplies now" to add it and check it in one step.

Turning off what you don't do

On the Products page, click the line called "What I offer". Every item Broidry knows, plus your own product types, has a box with a switch: on means "I make these", off means buyers never see that item. Under each item that is on, its spots are buttons. A dark spot is on; a spot with a line through it is off. Click a spot to switch it, then press "Save what I offer".

The "Jump to" row at the top goes straight to an item, the Appliqué box, or "What buyers will see", the list at the end of everything buyers can pick. "Save what I offer" stays at the bottom of the screen while you scroll, and next to it a line says "You have changes that are not saved yet." until you press it.

When Broidry adds a new spot, like Big back, Back neck or Hood, it arrives switched off in a shop that is already selling, so nothing new shows up on your shop page until you turn it on here.

Placements and how many characters a buyer can type

Each product holds a list of placements — the spots on the garment you are willing to stitch, like the left chest, the full front, a sleeve, or the back of a hat. Each placement can either take whatever the buyer types, or hold a set design you always stitch there.

Placements are how you keep an order honest. If you only stitch the left chest on a particular polo, list only the left chest, and no buyer can order a full back you were not planning to make.

Crewnecks and T-shirts have a Big back and a Back neck, and hoodies have a Hood and a Back neck alongside the Big back they always had. If your shop was already open when these were added, on September 21, 2026, all of them arrived switched off, so no buyer could order a back you never agreed to stitch. To turn one on, open the Products page and click the line called "What I offer". Under each item there is a row called Placements. A spot with a line through it is off: click it, then save. A shop opened after that date has them on from the start and turns off any it does not stitch, the same way.

A spot a product of yours is set to use stays orderable on that product even while it is off on What I offer. The one dead end is a live product with no spot of its own, on an item type whose every spot is switched off. That product's page then opens with a red line, like "Buyers can't order this product right now. Center and Corner are switched off for socks on your What I offer page, so the order form turns buyers away.", and a "Turn Center and Corner back on" button that switches exactly those spots back on. Its tile on your Products page says "Buyers can't order this" too.

A placement can also carry its own price, and you choose what that price counts. Next to the extra charge there is a dropdown: once per garment, per name they add, per letter stitched, per word stitched, or per inch. Pick per name and a buyer who types three names is charged three times the extra — the number moves as they type, so a four-name tote and a one-name tote are not the same price by accident. The buyer types more than one name into the same box, separated by commas. If some names come with the price, type how many in the box that reads "the first ___ names come with the price": with 1 there, the first name is free and every name after it is charged, so one name on a sweatshirt costs the listed price and a second name adds the extra. Per inch reads the number the buyer types into that spot's box.

Every spot also has a size: the biggest design it can hold, in stitched inches. Broidry starts each spot with a typical number, like 5 by 2.25 inches for the front of a hat, and a design from your library that is bigger than the spot is not offered to the buyer on that item; they see "None of these fit the item you picked" under your designs. If a spot on your items holds more than Broidry's number, like a beanie cuff that takes a 3-inch-tall design, open the Products page, click the line called "What I offer", then click the line "Biggest design each spot holds". That page lists every item you offer with two boxes for each spot that is on, the widest and the tallest design in inches, with Broidry's number shown gray. Type your own numbers and press "Save sizes". From then on the design picker, the order check and the hoop warnings all measure that spot your way. Clear the boxes, or click "Use Broidry's size", to go back to Broidry's number.

To change how many characters a buyer can type into a spot, open the product, open the placement, and type a number in the box called "Most characters a buyer can type". The order form's words box stops at that number and the counter under it reads "of" that number. Each spot has a built-in limit that fits its size, like 12 on a left chest and 20 on a big front, and the box shows that number in gray when it is empty. Clear the box to go back to the built-in limit. The most you can set is 200.

A spot can take a short message on several lines, like a note in the corner of a handkerchief. Open the product, open the placement, and check "Buyers type a message on several lines". On the order form the words box becomes a bigger box where the buyer presses Enter to start a new line, and the counter under it counts both, like "112 of 130 characters, 6 of 7 lines". Type the most lines the spot takes in the "Most lines" box under the checkbox, up to 12. Line breaks don't count toward "Most characters a buyer can type", so set that box to the letters the spot holds. Each line stays as the buyer typed it on your order page, the work sheet, the packing slip and the buyer's preview, centered one under the other. Uncheck the box and buyers type on one line again.

A placement can be something the buyer chooses to add, with its own price. Open the spot and look at the checkbox "Included with every order". Checked, the spot is part of the item and every buyer gets it. Unchecked, it is an optional add-on: the buyer sees it under "Want to add anything?" with its price next to it, clicks it to add it, and the price is charged only when they do. That is how you offer a second name on the other sleeve for a few dollars more: add a placement called "Second name", leave "Included with every order" unchecked, and type the extra in "Adds to the price".

A spot can ask the buyer for a photo instead of words, like the pet on a pet portrait tote. Open the spot and ask for it in "What to ask the buyer for this spot" or "FYI note buyers see", in words like "Send a clear photo of your pet". The spot then says "Your note asks for a photo, so buyers upload it right on this spot. Words are optional for them." On the order form that spot gets its own photo upload, and the order cannot be placed without the photo. A note that only mentions photos, like "colors may vary from the photos", does not count. If the buyer typed no words for that spot, your order page says it is stitched from the photo they sent, which is under "Buyer's photo".

A spot you set up once can go on your other products without retyping it. Open the spot, click "Copy this spot to other products", check the products that should offer it, and press "Copy to" with the count on it. Each product gets the same name, price, instructions, character limit and line setting, and you can change any one of them on that product afterward without touching the others. A product that already has a spot with that name is skipped and the count tells you.

Choice lists: one question, your answers

Some products need one more answer from your customer, like which dog breed, which school, or which backing. Type the answers once, then add that list to every product that needs it. Your customer picks from your list on the order form, and their answer shows on the order and the run sheet exactly as you typed it, so "Golden Retriever" is always spelled your way.

Each product shows only the lists it asks. Under the product's "More options", in "Customer choices", under "Customer choices on this product", click "Add a choice list" to pick one of your saved lists or make a new one. Under any answer, "Add a picture of this answer" puts a photo on it, and your customer then sees that whole list as pictures to press instead of names in a dropdown, which is the way to offer crests, clipart, or bow fabrics they pick by eye. Every saved list says which of your products it is on. "Remove from this product" takes a list off that product and keeps it saved for the others. "Delete this list" next to it deletes the list from your shop for good; if other products ask it, the question names them, and it comes off each of them when you press Delete.

To fix a misspelled question or answer, take an answer out, or add one, find the list under "Customer choices on this product" and open "Edit the question and answers" (on a list your customer types into, it is called "Edit the question"). The question is in the "Question" box at the top, and each answer's name is in its "Name" box: retype either one and click outside the box, and it is fixed on every product that asks the list. "Remove" next to an answer takes it off the list. To add one, type it in the "Add an answer" box at the bottom, with a price after it if it costs more, like "Velcro +1.50", and press "Add answer". Orders already placed keep the question and the answer the buyer saw at the time.

To charge more for an answer, type the price after it when you make the list, like "Velcro +1.50" on its own line. To change a price later, find the list under "Customer choices on this product" and open "Edit the question and answers". The price is on the list itself, so changing it on one product changes it on every product that list is on. Your customer sees the price next to the answer before they pick it, it is added for each piece they order, and it shows on their total as its own line. The product page lists it too, under "Options that change the price", beneath your question. So a patch with velcro on the back costs more than the same patch with a plain sew-on edge, and you never send a second invoice for the difference.

You can also give an answer a note your customer reads when they pick it. Open "Edit the question and answers" and type in the box called "Note the buyer sees when they pick this answer". It saves when you click outside the box. The note appears right under the question on the order form, only while that answer is picked, so a buyer who picks appliqué letters reads "These photos are a mockup. Your finished piece will look slightly different." and a buyer who picks fully stitched letters does not. When the photos are a mockup whatever the buyer picks, use the "These photos are a mockup" switch on the product instead. The guide called Products and how buyers order them covers it.

Once an answer has a note, a switch appears under it called "Make the buyer check 'I understand' before they can order". Turn it on and a box that says I understand sits under the note. The order cannot be placed until the buyer checks it. That holds on the order form, a group order, a collection page, and a gift registry, where both the registry person and the gift buyer check it. The order page then shows the answer with a line saying the buyer checked I understand, and the note exactly as they read it, even if you reword the note later.

You can ask a question on only some of a product's colors. A letter color question on a crewneck sold in Royal and Sand only matters on the Royal one. With the list on that product, check Royal under "Only ask this when the buyer picks these colors". The question then stays hidden until the buyer picks Royal, is required once they do (unless you marked it as one customers can skip), and disappears again, with its answer cleared, if they switch to Sand. Leave every color unchecked and every buyer is asked. The colors are saved on that product, not on the list, so the same list can be tied to different colors on different products.

A list is shared by every product you attach it to, and so are its prices and notes. If velcro costs more on your patches than on your keychains, make two lists.

The "somewhere else" option

Underneath the placements there is a checkbox called "Let buyers describe a spot I didn't list." Leave it on and a buyer who wants something in a spot you did not think of can describe it in their own words. Turn it off and they can only pick from your list.

There is a real trade-off here, so choose on purpose. Leaving it on catches orders you would otherwise lose, and it is where some of the best custom work comes from. Turning it off means every order that arrives is something you already know how to make and price. New shops usually leave it on; busy shops usually turn it off.

Saved choice lists you can reuse

A choice list you make on one product is saved for your whole shop. On another product's Item options tab, the Choice lists card shows every saved list that is not on this product yet, with the products it is already on. Press "Add to this product" to put it on, or "+ Make a new list" to write a fresh one. Deleting a list asks "Delete this list for good?" first, with Delete and Keep it.

When you do not want buyers picking a spot at all

Some products only ever get stitched one way, and asking the buyer where the name goes is one more thing for them to get wrong. At the top of "Where can people put their design?" there is a control called "Do buyers choose the spot?" Switch it to "It always goes in one spot" and pick the spot, and the whole question disappears from the order form.

Your buyers still type their wording and still pick a font and a thread color if you offer those. The only thing they are not asked is where it goes, because you have already answered it. That one setting handles the escape hatch as well, so there is nothing else to remember to switch off.

A hat never shows this control, because a hat only has one spot to begin with and there was never a question to ask.

Priced, or Quote me

Separate from the ordering mode, every product is either Priced or Quote me. Priced means the number is on the product and a buyer can order it without waiting on you. Quote me means there is no number yet — the buyer asks, and you send them a price.

Pick Priced, type your number into the "from $" box beside it, and that is the price. Buyers pay it, plus any size upcharge or paid add-on you set further down the product, and nothing comes back to you to quote. Your shop minimum does not top it up. The one thing added on top is your rate card's fee for appliqué or 3D puff when a buyer picks one. If the price you typed already includes the appliqué work, set "Appliqué lettering on this product" to "Offered, price covers it" and the appliqué fee is not added. This works the same whether buyers personalize the piece or get it exactly as shown, so you never have to choose between putting a price on something and letting a customer put their own name on it.

A piece is often one big word with a smaller one under it — "softball" under an appliquéd "TIGERS". Turn on "Let buyers add a smaller second word" on the product and the wording step gives buyers a second box, plus "Below the main word" and "Above it" to say where it goes. The second word is stitched in plain thread, so it reads against an appliquéd word. When buyers pick fonts on the product, they also get "Font for the second word": it uses the main word's font unless they pick a different one, so a three-letter monogram can sit in one font with the name below it in another, and the font they chose is printed on your work sheet and run sheet. The price you set under "Second, smaller word" on your Pricing & settings page is added when a buyer uses it. Leave it off on products where you do not actually stitch a second line, since it is extra stitching and a second hooping pass.

Some designs only exist as appliqué, and a buyer should not be able to order one stitched plain. Under the appliqué setting on the product is a switch called "This product is appliqué only". Turn it on and appliqué is the only lettering style the order form offers, and every order on that product comes in as appliqué. Buyers always pick the fabric for the letters on that product, even when your Lettering font and Thread color questions are both off and the form asks them to describe the design in their own words. Leave it off and buyers choose between appliqué and plain stitched letters, the way they always have. The switch only shows on a product that offers appliqué, and it is ignored while you have no appliqué fabric on your shelf, because leaving a buyer with no lettering style at all is worse than leaving them the wrong one.

Some shops never do appliqué on a sleeve. On the Products page, click the line called "What I offer". Its page has an Appliqué section, and in it is a switch called "Offer appliqué on sleeves". Turn it off and press "Save what I offer". From then on, anything a buyer adds on a sleeve, like a name, is embroidered, and they aren't asked about appliqué there, so your appliqué fee is never added for a sleeve. The switch covers every product in your shop at once. Other spots keep offering appliqué the way their product says, a set design cut from the fabric the buyer picks still asks for the fabric, and a sleeve on an appliqué-only product is still embroidered. Leave the switch on and a buyer who adds a name or words on a sleeve chooses appliqué or embroidery.

When you have two or more priced products, every priced product's order form gets a second button under the order button, "Add to cart and keep shopping". A buyer can fill in a hat, add it, fill in a tote, add that, and press "Check out" on the bar at the bottom of your shop page. They type their name, email and pickup or shipping once, and every piece arrives on your board as one order group, the way "Add another item" groups them for you. Once two or more of those pieces are paid, the board shows them as one card with each piece listed on it and its own step. If you take cards up front, they pay once for the whole cart. A buyer who places the cart and leaves before paying does not lose it: when they come back to the cart on the same phone or computer, even in a new tab, it lists each piece as Paid or with the amount still owed, and a button such as "Pay for all 2 by card" pays the rest in one card checkout. If you don't take cards, the button reads "Pay for all 2" with the total instead, and it opens one pay page for everything left: your Venmo and PayPal buttons are filled in with the whole cart's total, and the buyer presses "I've sent the $118.00" once (for a $118.00 cart). Each piece's own pay page asks for the same whole-cart payment, so nobody pays piece by piece. The order they paid from shows "Buyer says they sent $118.00 by Venmo for the whole cart". Press "It arrived ✓" once the money is in your account, and Broidry puts each piece's share on its own order. If you do take cards, each piece's amount opens a pay page for that piece alone, for a buyer paying you another way. Money handed to you in person goes in with "+ Record payment" on whichever piece is open: record the whole amount, and Broidry keeps what that piece needs and puts the rest on the other pieces of the cart for you, and says so. A cart sends you one notification and the buyer one confirmation email, naming how many pieces are in it. Shipping is charged once, on the first item. Quote-me products never go in the cart, because they need a conversation before a price.

There is no cart page in your dashboard, and you can't see what a buyer put in a cart before they pressed "Check out": the cart stays on their own phone or computer until then. Once they check out, every piece is on your Orders board as one order group, the same as any order. If you take cards up front, the pieces arrive only once the card clears, so a cart left at the card form never shows up. To see the cart the way a buyer does, open your shop page, fill in a product, press "Add to cart and keep shopping", then press "Check out" on the bar at the bottom of the page.

A product that comes in several colors can show the right photo for each one. On the product's Photos card, each photo has a small menu that says "Any color"; pick the color that photo shows. When a buyer picks that color on the order form, the photos jump to it, and the small dot on each thumbnail shows which color it is. A photo left on "Any color" shows for every color, the way every photo did before.

A product type you made can show your own photo instead of a drawn shape. On the Products page, click the line called "Your own product types", then press "Add a photo" on the type, upload one picture of the item, then pick a spot and drag a box on the photo to say where the stitching goes. From then on, buyers see that photo on the product tile, in the live preview, and under their own words as they type, on every product of that type. "Go back to the drawn shape" undoes it.

When a product is out, check "Sold out right now" under "More options", in "Pricing extras". It stays on your shop page with a Sold out label, and the order button becomes "Notify me", so buyers can ask for an email when it is back; uncheck it and they are emailed. To sell out one color only, open "More options", and in "Colors and sizes" find that color under "Colors it comes in", and press "in stock" so it reads "sold out"; the swatch stays on the order form, grayed, with Sold out under it. A size sells out on its own when the garment counts stock in Supplies and that color and size hits zero.

To stop a product at a number, type it under "Stop selling at this many", right below the sold out checkbox, and click "Save the limit". Once that many pieces are ordered the product shows Sold out by itself, the same way the checkbox does. Every order for the product counts, including ones you add yourself, and canceled orders do not. The line beside the box shows how many are ordered and how many are left. Saving a different number starts the count again from zero, so for a second batch of 100, type 100. When you raise or remove a limit that was reached, everyone who asked to be notified is emailed.

A product can also be marked "Coming soon (build a waitlist)", right above the sold out checkbox, under the product's "More options", in "Pricing extras". It then shows on your shop page with a Coming soon label and a "Notify me" button instead of an order button, the signups show on your Marketing page, and everyone on the list is emailed the moment you uncheck it. If a product of yours says Coming soon and you did not mean it to, that checkbox is why.

A product marked "Printed" can be priced by the size of the print instead of by one set price. To set that up, open the product, press "Show" next to "More options", and under "How it's made" set "How this product is made" to "Printed". Then leave the "from $" box in its Pricing section at the top empty. On the Pricing & settings page, in the Printed and engraved work section at the bottom of Your rates, under "Printed, by the size of the print", there are four sizes measured on the print's longest side, each with a price. A new shop starts with Up to 4 inches ($6), Up to 8 inches ($9), Up to 12 inches ($12), and Full sheet ($16); rename them, change the prices, or add a size you sell. Once you change them, the prices on that card are the ones your buyers pay, so open the card to see yours. When a buyer orders a printed product with no price of its own, every spot asks "How big is the print?" with your sizes and prices, and their pick is the price of that print. The rest of your rate card still counts toward the order's total, the way it does for embroidery, so on a new shop's sample rates one small print comes to at least the $20 minimum order. Where a price would go, your shop page and the product page say "Priced by the size of the print". A product with its own price in the "from $" box keeps that price, and these sizes are only for products you leave without one.

A product marked "Engraved" works the same way by material. Set "How this product is made" to "Engraved" under the product's "More options", in "How it's made", and leave its "from $" box empty. On the Pricing & settings page, in the Printed and engraved work section, under "Engraved, by what the piece is made of", each material (wood, leather, glass, metal, tumbler to start) has a price; rename them, change the prices, or add one. When a buyer orders an engraved product with no price of its own, every spot asks "What is it engraved on?" and their pick is the price of that piece, with the rest of your rate card, like your minimum order, counting toward the total. Your shop page and the product page say "Priced by what it's engraved on" where a price would go. The same panel has "Laser time, per minute": set it, and when you build a quote yourself the order's Build Quote page gets a "Minutes on the laser" box that adds the time at that rate.

You can sell a design's machine files as a download. Add a product, press "Show" next to "More options", and under "How it's made" set "How this product is made" to "A file to download", and pick the design whose files it sells (only designs with files uploaded are listed). Give it a price. Buyers see "Buy the file", type their name and email, and pay. When a card payment goes through, every machine file on that design is theirs to download from their order page right away, and their receipt links there. A file is always paid in full before its links open, even if your shop takes deposits, because there is no handover to collect the rest at. If you take payment another way, the links open when you record the whole payment on the order or mark the order paid, and Broidry emails the buyer once to say the download is ready. Nothing is made or shipped, and the order still sits on your board like any other. Because of that, a file's product page leaves off your made-to-order and turnaround lines, your pickup and shipping lines, the product type under the price, the holiday order-by bar, and any sentence in your shop banner or any badge that promises making, pickup, or shipping. Your other badges still show, and your other products look the same as before. A file order gets no due date on your board.

On your board, a file order's card says "File to download" and whether the buyer's download is open, in the place a made order shows its date and pickup or shipping. It reads "File to download · open for the buyer" once the order is paid in full. Before that it reads "File to download · opens when it's paid". The list view and the printed order list say the same. The Pickup filter leaves file orders out. A file is never stitched, so it stays off Still to stitch, the Production page, the run sheet, and Machine mode. Broidry never asks its buyer for a garment color or a size. At the top of a file's order page, "What they get" says how many files and which types. "Their download" says whether the download is open. While it is closed, the line under it says what opens it: record the payment, or press Paid at the top of the order. The files the buyer bought are listed under "The files they bought" so you can open them yourself. A file's order page has no Making it tab and no work sheet. With "Order tracking for buyers" on, the buyer's order page shows a file's own three steps: Ordered, Paid, and Download ready. If someone buys a file from you somewhere else, add it on Quick add with "Start from a product" and pick the file. The form asks only for the buyer's name and contact. The order is priced at the file's own price.

What a file's buyer is told about the download follows how your shop takes payment. If your shop sends buyers straight to the card form when they order, the product page says "Instant download after payment" with the file types, like PES and DST, because the files open the moment the card goes through. Any other shop's product page says "Download opens once" and then your shop's name and "confirms your payment", because a buyer who pays you another way waits until you mark the order paid. The order form, the confirmation email, the payment reminder, the buyer's order page and quote page, and the words Google shows for the product say it the same way. The section When your customers pay, in the guide called Quotes, payments, and your rate card, says which shops send buyers straight to the card form.

Team wear is a name and a number. Open the spot that takes the number, press Edit, and check "This spot is a number". On the order form that spot takes digits only, up to three, and when a buyer turns the order into a group, every person on the list gets a Number box beside their name and size. The number prints beside the name on the order, on the run sheet, and on the order's work sheet, where every person has their own row and a box to check off as their piece comes out of the hoop.

A product can cost less per piece when someone orders more. Under the price is "Price by quantity". Click "+ Add a quantity price", type the quantity it starts at, like 12, and the price each at that quantity, like 11. Add another row for 48 and up if you have one. The product page shows every row under "Options that change the price" as "12 or more: $11 each", the running total on the order form switches to that price the moment the buyer's quantity reaches it, and a sale takes its percent off the price they are actually paying at that quantity. Quantity 1 is always the price in the "from $" box.

One thing to know before you pick Quote me: it depends on a shop-wide setting. If "Let buyers request a quote" is turned off, a Quote me product is hidden from your shop page, because there would be no way for a buyer to ask you anything. You do not have to go looking for that setting. The product editor tells you it is happening, right on the product, and gives you a button there called "Let buyers request a quote" — click it and this product, and every other Quote me product, appear on your shop page. If you would rather sell this one at a set price, type a price above instead.

Every product offers buyers "Making these for a group or team?" under the sizes on the size step, except on a group order's own page, where each person orders their own piece. A buyer with the names already in a list presses "Paste a list" on that step and pastes it, one person per line with the size after a comma. For a piece people only ever buy one of, uncheck "Offer this for a group or team" in that product and the question goes away. A "Buyers send a logo" product has no group prompt: its "Buyers put a name on each piece" box is how a logo product takes a name per person.

The link to one product

Every product has its own web address, and it is at the top of the product editor in the card called "Link to this product". Press "Copy link" and paste it straight into a Facebook caption, a text, or an email. The address is built from the product's name, so it reads like the product — /s/your-shop/nurse-life-sweatshirt — which means someone can type it off a phone screen, and it does not look like spam sitting next to your words.

You can change it. Press "Change the web address", type the address you want under "Web address for this product", and press "Save the address". The old address keeps working, so a link already sitting in a caption, a text, or a customer's email still opens the product. Until you type your own address, renaming the product moves the address along with the name; once you have typed one yourself, it is yours and renaming the product leaves it alone.

Changing several products at once

When more than one product is on your Products page, a button appears at the top called Change or delete several. Click it, then click the products you want, and a panel opens with the settings that are safe to change in a batch: whether they show on your shop page, your return policy, appliqué, which fonts they offer, a price change across all of them, a sale percentage, a tag to put on all of them or take off all of them, and one of your shop categories to put them all in or take them all out of. You can also delete the ones you picked. It exists because a shop that imports forty products from Etsy should not have to open forty editors to make them all live.

That panel is also where you add one photo to all of them. If you have made a thread color chart, a size guide, or a care card that belongs on every product rather than on one, choose it under Add a photo to all of them and it goes onto each product you picked. It is added after the photos each product already has, and it never becomes the cover photo, so what your customers see first on your shop page is still the product itself.

A product holds eight of your own photos, but a photo you add this way does not count against that, so it is added even to a product whose photos are already full. That matters most right after an import, because products brought over from another shop usually arrive holding a full set. Adding the same photo a second time does nothing, so if you are not sure whether a batch went through, you can run it again without ending up with the chart twice.

The buttons in the bulk editor

Check several products on the Products page and the editor for all of them opens. Set what should change: the price, the turnaround, a tag, or a photo, which you pick with "Choose a photo…". Nothing is saved yet. Press "Review what will change →" to see every product and every field that is about to change, one line each, and confirm it there.

Before a product goes live

1. 1Add at least one real photo. A product without a photo still works, but a buyer will not order a blank square.
2. 2Set the ordering mode to match how you actually make this piece.
3. 3List every placement you are willing to stitch, and no others.
4. 4Decide whether to allow the "somewhere else" option on this product.
5. 5Open your own shop page and order the product yourself, all the way through the form. You will find the missing question faster than any checklist will.

What the switch on each product tile does

The red switch at the bottom right of every product tile shows that product on your shop page, or hides it. That is all it does. Hover over it and it tells you which way it is set right now.

It never deletes anything. Switch a product off and its tile stays on your Products page with a Hidden label on the picture, and its photos, price, colors, sizes and description are all still there. Switch it back on and buyers can order it again at the same web address. Deleting is a separate button: open the product and choose "Delete this listing" at the very bottom, under everything else.

One thing to know before you switch a product off: a link straight to that product stops opening for buyers, so a link you already posted shows them a page-not-found. If you want the product off your shop page but still orderable by its link, leave the switch on and check "Keep this off my shop page" inside the product instead.

When a smaller plan hides some of your products

Each plan allows a number of live products. Your Billing page shows the number on each plan. If your shop moves to a plan that allows fewer than you have live, the ones that sold or were edited most recently stay live. The rest are hidden from your shop page that day. You get an email saying how many.

Nothing is deleted. A hidden product keeps its tile on your Products page with a Hidden label, the same as one you switched off yourself. A link straight to it stops opening for buyers until it is live again.

Nothing goes live again by itself when you move up a plan. Once your plan has room, a line on your Products page and on your Billing page says how many were hidden, with a button that says "Make them live again". Click it and they go live, the most recently sold or edited first, up to your plan's number. You can also switch any one of them back on from its own tile.

In stock, ships now

A product you stitched ahead does not need a turnaround. Open the product from your Products page, press "Show" next to "More options", and in "Pricing extras", under "Turnaround for this item", check the box labeled "In stock, ships now". Your shop page tile and the product page show a green "In stock · ships now" label, the product page drops its turnaround line, the order form stops showing a booking window or a rush date, and a buyer who pays is told in their confirmation email and on their order page that it ships now, or that it is ready for pickup when they chose pickup.

The product page also stops saying the piece is made after the order. Your town line reads "Made in" your town instead of "Made to order in", the line "You approve every detail before it's made" is left off, and so is any of your trust badges that says a piece is made to order, made just for the buyer, or approved before it is made. Your other badges still show. The words Google shows for the product say it is in stock and ships now instead of made to order. If the product is a final sale, its page says "Final sale. This piece can't be returned." Your products that are not in stock look the same as before.

If you want Broidry to count the shelf, type the number under "How many are on the shelf" and press "Save the count". Every order for the product counts against it, canceled orders do not, and when it reaches zero the label comes off and the product goes back to made to order with the switch still on, so you see "0 of 20 left" on the product instead of a sale you cannot ship. After you stitch more, type the new number; it counts from that day. Leave the box empty to stay in stock until you uncheck the box.

Coming soon: build a waitlist before you launch

At the top of a product's edit page, beside the Live/Hidden button, is a checkbox called "Coming soon (build a waitlist)". Check it and the product stays on your shop page with a "Notify me" button where the order button would be, and buyers see it as coming soon. Signups show up on your Marketing page.

If your product says coming soon and you did not mean it to, that box is why. Open the product and uncheck "Coming soon (build a waitlist)". The order button comes back, and everyone who signed up to wait is emailed automatically the moment you uncheck it, so there is nothing to send.

"Sold out right now", the checkbox under it, is different: the product stays on your shop page with a "Sold out" label and a "Notify me" button for an email when it is back. Uncheck it and those people are emailed too. Hidden is different again: the product disappears from your shop page until you switch it back on.

It says live, but it is not on my shop page

Switching a product on is not quite the same as putting it on your shop page. Two other settings take a switched-on product off it, and the product tile now tells you when one of them is doing that. It says Not on your shop page right on the picture, the line under the product says why, and opening the product explains which setting to change.

The first is a checkbox in the product called Keep this off my shop page. It is meant for a one-time piece you only want to send to one person, so the product works by direct link and nowhere else. Uncheck it and the product joins your shop page.

The second only affects products set to Quote me. If your shop has quote requests switched off, those products come off your shop page, because there is nothing for a buyer to do at the end of them. Turn "Custom quote requests" back on from your Storefront page, on the "How customers order" tab, or give the product a price instead.

Turn off custom orders: only take orders for what you list

If you only want buyers ordering the products you post, go to your Storefront page, open the "How customers order" tab, and switch off "Custom quote requests" under "Quotes, tracking, and previews". That one switch turns off custom orders and quote requests for your whole shop.

With it off, every "Start a custom order" button comes off your shop page, the order page shows buyers only your products with no "Want something fully custom?" choice, and products set to Quote me come off your shop page too. Switch it back on any time and all of it comes back.

To take one product off your shop page instead, use the red switch on that product's tile, described above.