The Dream List: pitch the customers you wish you had

Most shops have a customer they daydream about — the school their kids go to, the team down the road, the business whose staff shirts you know you could do better. The Dream List is how you actually ask. You tell Broidry who they are, and it builds two things: a private sample page that shows what a store for THEM could look like, and a pitch email written in your voice with the page's link inside. You read the pitch, change anything you want, and send it from your own email. Nothing goes anywhere until you send it.

The Dream List is part of the Atelier plan.

Add a dream customer

1. 1Open Dream List in your dashboard and click Add a dream customer.
2. 2Give them a name, and add whatever else you know: what they are, their town, the person you would write to, their color, their logo.
3. 3Pick which of your products their sample page should show. If you skip this, the page shows your newest products.
4. 4Click Build the proposal and draft my pitch. Broidry makes the page and writes the pitch email.

What the sample page is (and is not)

The page carries the customer's name and color over your real products, with plain wording that says it is a proposal from your shop and everything can change. It is private: only someone with the exact link can open it, search engines are told to stay away, and it never appears anywhere on your public shop. Nothing on it can be bought — it exists to show the idea, and to make saying yes easy.

Deleting a pitch turns its link off. If a pitch goes stale, delete it and the page is gone.

Sending, and what happens after

Copy the pitch and paste it into an email, a message, or wherever you already talk to them — the sample page link is included automatically. Then record what happened on the pitch's card: I sent it, they said yes, or it didn't work out. That record is for you, so you always know where each pitch stands.

When someone says yes, take the conversation from there like any new customer — their real designs, products, and pricing are decisions you make together. A group order is usually the natural next step for a team or school.